# Safe Cycle Creating products that enhance safety for avid cyclists. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 25, 2012 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/safe-cycle ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Safe Cycle trend? **Safe Cycle:** The 1995 study 'Perceived risk and modal choice: Risk compensation in transportation systems' by R.B. Noland pointed out that safety improvements to bicycles attract "proportionately more people to bicycling than automobile safety improvements." And, over the past year, we've seen industry players augment bicycling safety even more by creating accessories, add-ons and apps that give cyclists more piece of mind. As the market for bicycles in the United States grows -- the Bicycle Manufacturers Association reports that 15.7 million bikes were sold in 2011 -- the market for complementary cycling safety products will grow with it. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 5 to Sep 21, 2012 - Published: Sep 25, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Safe Cycle trend ### Augmenting Cyclist's Safety Industry players are creating accessories, add-ons and apps that give cyclists more piece of mind. ### Flexible Alternative to Traditional Helmets Cyclist Protector Concept hopes to bridge the gap between style, comfort, and safety by introducing a flexible alternative to the traditional helmet design. ### Digital solutions for the Safety of Bicycles Bicibuscadores is a site that allows people to report their stolen bikes, essentially warning other cyclists in the neighbourhood and around. ## What the Safe Cycle trend means for industry ### For Personal Safety Equipment and Technology The ICEdot sensor and the Arrow Concept presents an opportunity for personal safety equipment manufacturers to create innovative products for various sport activities. ### For Consumer technology Monocle by Studio KMD uses modern smartphone technology and presents an opportunity for consumer technology manufacturers to create tools for enhancing cycling safety. ### For Transportation Industry Augmenting cyclist safety presents opportunities for bicycle manufacturers and vendors to offer complementary cycling safety products. ## Trend signals for Safe Cycle Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%. - Popularity: 46% - Activity: 33% - Freshness: 8% ## Examples of the Safe Cycle trend 5 featured examples from Mar 5 to Sep 21, 2012. - [Hood-Like Helmets](https://www.trendhunter.com/trends/cyclist-protector-concept): The Cyclist Protector Concept is Stylish, Flexible and Comfortable (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce new helmet designs and safety accessories to the cycling market, catering to consumers' demand for style, comfort, and safety. - [Smartphone-Converted Bike Lights](https://www.trendhunter.com/trends/monocle-by-studio-kmd): Monocle by Studio KMD Ensures Cyclist Safety at Nighttime (Category: Tech) Implication: Creating accessories that turn smartphones into bike lights is an opportunity for this industry to expand and innovate. - [Emergency-Detecting Stickers](https://www.trendhunter.com/trends/icedot-sensor): The ICEdot Sensor Alerts Emergency Contact When a Person Has Fallen (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate sensors and smart technology into sports safety equipment to enhance athlete protection and reduce injuries. - [Stolen Bike Warning Apps](https://www.trendhunter.com/trends/bicibuscadores): Bicibuscadores Site Helps Victims of Bike Theft Spread the Word (Category: Business) Implication: The tech industry can capitalize on these trends by creating innovative online platforms or mobile apps that allow cyclists to report stolen bikes, notify others of potential thef… - [Bike Safety Body Stamps](https://www.trendhunter.com/trends/arrow-concept): The Arrow Concept Will Help Cyclists Stay Visible on the Road (Category: Lifestyle) Implication: Opportunity for sporting goods companies to develop and market bike safety stamps and related accessories. ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) ## Trending in Art & Design - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)