# Rural Branding Products adopt aesthetics reminiscent of local farm packaging for authentic appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 7, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/rural-branding ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Rural Branding trend? **Rural Branding:** Seeking to connect with consumers on a more organic level, brands are adopting aesthetics reminiscent of local, farm-made products. Moving away from cold, mass-produced packaging, brands are turning to crates and wooden boxes to reflect the product's natural origin, creating a visual connection between the product and where it was produced. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 12, 2014 to Aug 26, 2015 - Published: Oct 7, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rural Branding trend ### Farm Aesthetic Brands adopting aesthetics reminiscent of local, farm-made products to connect with consumers on a more organic level. ### Natural Ingredients Using organic and natural ingredients in food products to appeal to health-conscious consumers. ### Transparent Packaging Incorporating viewing windows to reveal real ingredients on packaging for transparency and to mirror the rise in demand for farm-to-table products. ## What the Rural Branding trend means for industry ### For Food and Beverage Companies in the food and beverage industry can incorporate natural and organic ingredients and adopt farm aesthetics to appeal to health-conscious consumers and connect with them on a more organic level. ### For Packaging Companies in packaging can explore opportunities to design packaging that is transparent, simple yet rustic, and that showcases natural products. ### For Marketing and Advertising Marketing and advertising professionals can leverage the trend towards farm aesthetics and transparency in their campaigns to connect with consumers on a more authentic and organic level. ## Trend signals for Rural Branding Trend score 4.3 out of 10, from popularity 56%, activity 66%, freshness 8%. - Popularity: 56% - Activity: 66% - Freshness: 8% ## Examples of the Rural Branding trend 5 featured examples from Jul 12, 2014 to Aug 26, 2015. - [Elegant Berry Boxes](https://www.trendhunter.com/trends/berry-box): Sunrise's Eco Berry Box Design Can Be Constructed Without Glue (Category: Eco) Implication: The food and beverage industry can explore the use of eco-friendly packaging materials to cater to sustainability-conscious consumers and enhance brand value. - [Farmyard Chip Packages](https://www.trendhunter.com/trends/judex): These Judex Chips are Packaged in Rustic Wheat-Decorated Bags (Category: Marketing) Implication: Companies in the food packaging industry can explore opportunities to develop rustic-themed packaging designs that align with the growing demand for wholesome and organic products. - [Barnyard Brewery Packaging](https://www.trendhunter.com/trends/beer-2-pack): Oast House Brewers' Beer 2 Pack Takes Inspiration from the Farm (Category: Lifestyle) Implication: Craft breweries can explore creative packaging to differentiate their products in a competitive market and enhance the overall consumer experience. - [Farm-Inspired Meal Packaging](https://www.trendhunter.com/trends/meal-packaging): These Packages Combine Brown Paper, Light Pastels & a Viewing Window (Category: Lifestyle) Implication: The food packaging industry can explore new ways to incorporate transparency and natural ingredient display in their designs. - [Rustic Syrup Packaging](https://www.trendhunter.com/trends/34-oz-tonic): 3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side (Category: Lifestyle) Implication: The food and beverage industry can utilize natural ingredients and rustic packaging to stand out in the market and cater to health-conscious and eco-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)