# Runner Fixation Products that optimize the process of running are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 25, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/runner-fixation ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Runner Fixation trend? **Runner Fixation:** Brands are increasingly offering specialty clothing and wearable items that are specific to the various health and optimization-based needs of runners. The singular focus of such items ensures that they appeal to consumers' preference for personalization, while still targeting a substantial group of consumers. ## The consumer insight behind the Runner Fixation trend For people who are especially focused on their health, products that enhance their motivation are less of a priority than those that enhance their performance, and their ability to track their progress. Consumers striving for specific fitness goals seek out products that empower them in the process. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 13, 2017 to Feb 11, 2019 - Published: Feb 25, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Runner Fixation trend ### Specialty Wearables for Runners The singular focus of wearables for runners ensures that they appeal to consumers' preference for personalization, while still targeting a substantial group of consumers such as the UA SpeedForm Gemini 3 RE Smart Shoes and the '1 Coach' Wearable. ### Affordable Health Tracking Apparel Affordable ECG Shirts like the KaHa shirt help runners to track their progress with unobtrusive and washable electrodes while also reducing the wearer's temperature while exercising by utilizing fully breathable materials. ### Customized Smart Running Shoes The process of collecting a variety of exercise-related measurements, data based on gait and pressure during dynamic movements, and 3D scanning capabilities create a fully customized pair of running shoes for runners seeking a highly individualized solution for heightened performance and continued well-being - training. ## What the Runner Fixation trend means for industry ### For Sportswear and Wearable Technology Products that enhance runners' performance and track their progress, such as the UA SpeedForm Gemini 3 RE Smart Shoe, the KaHa Shirt, and the Conceptual Nike+ Runaid, enhance runners' motivation towards personalization and optimization for heightened performance. ### For Data Analytics and Artificial Intelligence The '1 Coach' Wearable uses AI-powered technology to help runners maintain optimal form while also providing customized reports after each workout to help them pinpoint areas of improvement, providing an opportunity for businesses to create and offer analytics solutions for health and wellness tracking. ### For 3D Printing Technology The collaboration between SIGG Outdoors and HP on the FitStation platform leverages 3D scanning and printing technology to create fully customized running shoes for runners and joggers and offers an opportunity for businesses in this industry to specialize in athletic equipment and accessories. ## Workshop question How could your brand better prioritize personalization in its products/services? ## Trend signals for Runner Fixation Trend score 5.4 out of 10, from popularity 74%, activity 79%, freshness 8%. - Popularity: 74% - Activity: 79% - Freshness: 8% ## Examples of the Runner Fixation trend 5 featured examples from Jan 13, 2017 to Feb 11, 2019. - [AI-Powered Running Coaches](https://www.trendhunter.com/trends/1coach): The '1Coach' Wearable Monitors Your Performance for Optimized Runs (Category: Tech) Implication: Manufacturing fitness equipment with advanced technology can lead to increased demand for personalized and optimized workouts. - [Run-Suggesting Shoes](https://www.trendhunter.com/trends/ua-speedform-gemini): The UA SpeedForm Gemini 3 RE Smart Shoes Determine Exercise Intensity (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate technology into sports apparel to offer athletes advanced performance monitoring and personalized training programs. - [Runner Performance-Optimizing Devices](https://www.trendhunter.com/trends/nike-runaid): The Conceptual Nike+ Runaid Keeps Athletes Comfortable (Category: Tech) - [Customized Smart Running Shoes](https://www.trendhunter.com/trends/smart-running-shoes): SIGG & HP are Offering Personalized, Technologically Advanced Shoes (Category: Art & Design) Implication: With the debut at ISPO, sporting goods companies have the opportunity to incorporate personalized, advanced technologies in their product offerings. - [Affordable ECG Shirts](https://www.trendhunter.com/trends/kaha-shirt): The KaHa Shirt is Fully Washable and Features Accurate Metric Tracking (Category: Tech) Implication: The sports technology industry can benefit from advancing ECG tracking capabilities to develop new products that provide real-time monitoring of athletes' health and performance. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)