# Routine Reward Brands offer incentives for everyday actions. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 10, 2014, updated Jan 17, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/routine-reward ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Routine Reward trend? **Routine Reward:** Instead of asking consumers to participate in a separate program, brands are incentivizing routine activities like social media interaction and web browsing for enhanced brand awareness. Adapting to the discerning consumer even more, the incentives boost brand ubiquity to make lifestyle incorporation easier and more natural than with traditional programs. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 5, 2013 to Apr 28, 2014 - Published: Jan 10, 2014 - Last updated: Jan 17, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Examples of the Routine Reward trend 4 featured examples from Aug 5, 2013 to Apr 28, 2014. - [Action-Based Loyalty Apps](https://www.trendhunter.com/trends/customer-rewards): Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases (Category: Marketing) Implication: The retail industry can benefit from implementing similar action-based loyalty programs to increase customer loyalty and retention. - [Digital Customer Loyalty Platforms](https://www.trendhunter.com/trends/digital-loyalty-platform): 'Swipii' is a Unique Tablet-Based Digital Loyalty Platform (Category: Business) Implication: Retailers can benefit from using tablet-based loyalty systems to enhance customer loyalty. - [Photo Rewarding Apps](https://www.trendhunter.com/trends/instgram-users): SnapMyAd is an App That Connects Instagram Users to Big Brands (Category: Tech) Implication: Advertising companies can leverage photo rewarding apps to access user-generated content for their campaigns while also rewarding users for their contributions. - [Customer Gifting Apps](https://www.trendhunter.com/trends/front-flip): Front Flip App Lets Store Owners Interact with and Reward Loyal Customers (Category: Tech) Implication: Front Flip's customer gifting app can revolutionize the retail industry by enhancing customer engagement, loyalty, and personalized rewards. ## Themes within the Routine Reward trend ### Action-Based Loyalty Programs Brands incentivize routine activities rather than purchases to foster customer loyalty and engagement. ### Digital Customer Loyalty Platforms With the use of a tablet or mobile app, businesses can build customer loyalty through digital engagement, customized rewards programs, and maintaining customer records. ### Customer Gifting Apps Businesses can interact more effectively with their customers by offering instant rewards and personalized gifts through mobile marketing. ## What the Routine Reward trend means for industry ### For Retail Brands can use these trends to engage with customers and incentivize brand awareness through social media interactions, gifting and loyalty programs. ### For Hospitality Restaurants and bars can use digital loyalty platforms to keep track of their customers and offer personalized rewards for their loyalty and patronage. ### For Marketing By utilizing digital loyalty platforms and customer gifting apps, businesses can create customer-centric marketing strategies that offer long-term value for their customer base. ## Trend signals for Routine Reward Trend score 4.5 out of 10, from popularity 84%, activity 44%, freshness 8%. - Popularity: 84% - Activity: 44% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Marketing - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Prebiotic Soda Cans](https://www.trendhunter.com/trends/prebiotic-soda-cans) All articles: [Marketing](https://www.trendhunter.com/marketing)