# Routine Potion Beauty elixirs are marketed as products to integrate into daily beverages. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 19, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/routine-potion ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Routine Potion trend? **Routine Potion:** Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 22, 2016 to Sep 18, 2017 - Published: Sep 19, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Routine Potion trend ### Beauty Drinks There is an increasing demand for beauty-oriented beverage items infused with skin-loving ingredients. ### Superfood Powders Baristas are adding superfood powders, such as matcha and mushroom, to coffee beverages and smoothies. ### Activated Charcoal Activated charcoal is being used as a health and wellness ingredient in beverages, including coffee and lattes. ## What the Routine Potion trend means for industry ### For Food and Beverage The food and beverage industry can introduce health and beauty-oriented drinks into their menus to cater to health and wellness seekers. ### For Beauty and Personal Care Actively adding skin-loving ingredients to infused drinks aligns with the products already offered within the beauty and personal care industry. ### For Natural and Organic The trend towards natural and organic dietary supplements is a growing industry that can incorporate the use of superfood powders and ingredients like those seen in beauty drinks. ## Workshop question What is one hesitation your customer has regarding your product? ## Trend signals for Routine Potion Trend score 3.1 out of 10, from popularity 48%, activity 38%, freshness 8%. - Popularity: 48% - Activity: 38% - Freshness: 8% ## Examples of the Routine Potion trend 4 featured examples from Dec 22, 2016 to Sep 18, 2017. - [Indulgent Wellness Powders](https://www.trendhunter.com/trends/ceremony-tonic): Moondeli's Delicious 'Ceremony Tonic' Contributes to Hormone Balance (Category: Lifestyle) Implication: Wellness powders and functional beverages fit well into the beauty and wellness industry, providing natural yet effective benefits to consumers. - [Healthy Gothic Lattes](https://www.trendhunter.com/trends/charcoal-latte): This Charcoal Latte From Damson & Co Has a Distinctive Black Color (Category: Lifestyle) Implication: Industry that can explore the potential of activated charcoal as an ingredient and create gothic-themed products. - [Powdered Herbal Lattes](https://www.trendhunter.com/trends/latte-drinks): Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs (Category: Lifestyle) Implication: Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien… - [Beautifying Mushroom Powders](https://www.trendhunter.com/trends/om-organics-mushrooms): Om Organics Mushrooms' Matrix Drink Powder Aids With Detox Efforts (Category: Lifestyle) Implication: The health and wellness industry can explore disruptive innovation by incorporating mushroom-based drink powders and detoxifying supplements into their product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)