# Routine Enhanced Shake-ups with shower design illustrate the novelty associated with innovating. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/routine-enhanced-shake-ups-with-shower-design-illustrate-the-novelty-associ ## Key Figures - Trend score: 5.6/10 - Evidence articles: 8 ## What is the Routine Enhanced trend? **Routine Enhanced:** Who knew shower time could be this much fun? Especially when you have tile décor with mock clumps of hair and functional tiles that pull out of the shower wall for additional storage. The inflatable shower chair gives bathers the option to sit while they wash. And for high-tech types, UV-powered showers that act as personal tanning beds, a reverse shower that shoots water from the bottom up and the rain sky shower – a high-end amenity seen both in affluent households and luxury hotels. Even everyday practices of personal hygiene can be turned into a unique experience. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 1, 2006 to May 14, 2007 - Published: Nov 12, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Routine Enhanced trend ### Multi-functional shower Shower functionality has been reinvented with products like inflatable shower chairs and reverse showers, presenting disruptive innovation opportunities for businesses that cater to the need of households and affluent users. ### Smart Water Tech CSIRO's air pellet shower reduces water usage by 30% by injecting air into the stream and can be installed by households under AUD$20, opening disruptive innovation opportunities in creating water-saving solutions for the household & building industry. ### Wellness-centric showering experience Trends like Chromotherapy-equipped showers and Tan-while-you-shower products provide a wellness-centric showering experience, presenting a disruptive opportunity for cosmetic, health & wellness industries. ## What the Routine Enhanced trend means for industry ### For Building & household The building & household industry can benefit from creating smart water tech products, focusing on showering, reducing water usage and providing multi-functional products. ### For Cosmetic Cosmetic brands can create wellness-centric showering experience products by collaborating with shower product brands focusing on chromotherapy, caffeine body wash, sun shower, and more. ### For Luxury & hospitality Luxury and hospitality industries can attract affluent customers by providing a unique and luxury shower products with innovative functionalities, such as inflatable shower chairs, reverse showers, and the RainSky Waterfall shower. ## Trend signals for Routine Enhanced Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 8%. - Popularity: 78% - Activity: 82% - Freshness: 8% ## Examples of the Routine Enhanced trend 8 featured examples from Aug 1, 2006 to May 14, 2007. - [RainSky Waterfall Shower](https://www.trendhunter.com/trends/bring-the-pleausure-of-rain-in-to-your-bathroom): The Pleasure of Rain in Your Bathroom (Category: Art & Design) Implication: Companies in this industry have an opportunity to focus on high-quality, nature-inspired shower products. - [Sun Shower](https://www.trendhunter.com/trends/sun-shower-tan-while-you-shower): Tan While You Shower (Category: Lifestyle) Implication: Companies within the beauty industry could explore opportunities related to at-home tanning products. - [Inflatable Shower Chair](https://www.trendhunter.com/trends/inflatable-shower-chair) (Category: Art & Design) Implication: The development of inflatable shower chairs shows disruptive innovation opportunities for furniture manufacturers to create versatile and practical furniture that meets changing c… - [Shower Cubby Holes](https://www.trendhunter.com/trends/function-tiles-by-droog-design-a-decade-old-and-still-cool): Function Tiles by Droog Design (Category: Tech) Implication: Function Tiles by Droog Design offers an opportunity for manufacturers to create more functional and innovative shower and bathroom products. - [Caffeinated Body Wash](https://www.trendhunter.com/trends/caffeinated-body-wash-shower-shock-wake-you-up): 'Shower Shock' Wakes You Up (Category: Unique) Implication: Opportunity for the personal care industry to create caffeine-infused products that offer an energizing experience. - [Gross Bathroom Decorating With Fallen Hair Tile Designs](https://www.trendhunter.com/trends/gross-bathroom-decorating-with-fallen-hair-tile-designs) (Category: Unique) Implication: The home decor industry can explore the concept of using unconventional materials, like hair, to create unique and conversation-starting designs for bathroom tiles and other home… - [Chromotherapy-Equipped Shower](https://www.trendhunter.com/trends/chromotherapy-equipped-shower) (Category: Art & Design) Implication: Innovative bathroom installations such as chromotherapy-equipped showers can provide a unique selling point for home furnishing retailers. - [Air Pellet Shower](https://www.trendhunter.com/trends/air-pellet-shower-csiro): CSIRO Cuts Water Use by 30% (Category: Lifestyle) Implication: The plumbing and sanitation industry can benefit from incorporating innovative water-saving technologies such as air-pellet showerheads to its product line and increase customer a… ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) ## Trending in Art & Design - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)