# Routine CBD Cannabis brands aim to establish themselves in customers’ routines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/routine-cbd ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Routine CBD trend? **Routine CBD:** Now that cannabis is a large industry in a significant portion of North America, the market is over-saturated with cannabis or cannabis-infused products in a wide range of categories. Some brands are competing by trying to establish themselves as part of consumers everyday evening routines, in the hopes of creating loyal customers rather than just targeting those looking to experiment. ## The consumer insight behind the Routine CBD trend In North America, established routines are now extremely commonplace as consumers in the region increasingly partake in self-care practices. Many individuals now have daily “wellness” habits, whether those are taking supplements or having skincare routines. These consumers are interested in brands that are able to elevate these routines, while providing long term benefits that consumers can use to justify their purchases. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 1, 2019 to Mar 19, 2020 - Published: Mar 19, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Routine CBD trend ### Wellness Routines Establishing cannabis-infused products as part of consumers' daily wellness routines ### Cannabis for Sleep Exploring the use of cannabis and CBD for sleep aids ### CBD Skincare Incorporating CBD into skincare products for hydrating, anti-inflammatory, and age-defying benefits ## What the Routine CBD trend means for industry ### For Wellness focused industries can incorporate cannabis-infused products into consumers' daily routines for long term benefits ### For Sleep Companies in the sleep industry can explore the use of cannabis and CBD for sleep aids ### For Beauty The beauty industry can incorporate CBD into skincare products for hydrating, anti-inflammatory, and age-defying benefits ## Workshop question How could your brand establish itself in its customers’ daily routines? ## Trend signals for Routine CBD Trend score 3.4 out of 10, from popularity 51%, activity 41%, freshness 9%. - Popularity: 51% - Activity: 41% - Freshness: 9% ## Examples of the Routine CBD trend 5 featured examples from Nov 1, 2019 to Mar 19, 2020. - [Cannabis-Inspired Sleeping Aids](https://www.trendhunter.com/trends/cannabis-for-sleep): dreamt is Science-Backed and It Utilizes Cannabis for Sleep (Category: Lifestyle) Implication: Pharmaceutical companies can explore developing cannabis-based sleep aids as an alternative to traditional pharmaceutical sleep medications. - [Evening CBD Skincare](https://www.trendhunter.com/trends/oto-cbd-skincare-collection): OTO's Luxurious CBD Skincare Collection Enhances Nighttime Rituals (Category: Fashion) Implication: The growing trend of CBD skincare products creates opportunities for the skincare industry to incorporate CBD-infused products into their offerings. - [CBD Face Creams](https://www.trendhunter.com/trends/cbd-face-creams): The Afterglow by Prima Contains Adaptogens, CBD & Four Types of Hyaluronic Acid (Category: Fashion) Implication: The addition of Ayurvedic adaptogens and multiple types of hyaluronic acid in face creams presents an opportunity for disruptive innovation in the beauty industry by creating uniq… - [Menstruation Relief CBD Kits](https://www.trendhunter.com/trends/natural-cycle): The Natural Cycle Monthly Kit Shares Products for Peroids & Daily Use (Category: Lifestyle) Implication: Opportunity for wellness brands to expand their CBD product lines for menstrual relief. - [Day-to-Night CBD Supplements](https://www.trendhunter.com/trends/cbd-products): BIPRI's Full-Spectrum CBD Products Support a Healthy Brain (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Expand product offerings in the health and wellness supplements industry by incorporating CBD-infused supplements targeting specific brain f… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)