# Rotary Gardens Brands are developing sustainable wheel-shaped hydroponic systems. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published May 19, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rotary-gardens ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Rotary Gardens trend? **Rotary Gardens:** Companies are developing more sustainable ways for consumers to obtain produce. Rotary garden systems are the solution as they fit into domestic spaces for a more controlled plant, herb, and crop growth experience. ## The consumer insight behind the Rotary Gardens trend As sustainability becomes more of a priority, many Millennial consumers are looking for ways to live within the circular economy. As food is a necessity, they are opting to grow their own produce and search for ways to do so from the limited space that they have. As a result, they turn to products that fit in urban environments and offer them a sense of control over what they produce. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 15, 2019 to May 20, 2020 - Published: May 19, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rotary Gardens trend ### Circular Hydroponic Gardens The circular shape of hydroponic gardens like OGarden Smart and Bace's Rotofarm offers an innovative way to grow produce in small urban spaces. ### Controlled Environment Gardening The increasing demand for fresh produce has given rise to technologies like Dubois Agrinovation's GI Grow machine, which allows consumers to grow a wide range of plants in a controlled indoor environment. ### Natural Gravity Injection Technology Growing systems like the GI Grow machine use natural gravity injection technology to help plants grow faster and more efficiently, with benefits like reduced humidity and exposure to harmful insects and algae. ## What the Rotary Gardens trend means for industry ### For Sustainable Agriculture The trend towards more sustainable and eco-friendly ways of producing food is driving innovation in the agriculture industry, with companies developing new technologies to help consumers grow their own produce. ### For Home Gardening The rise of circular hydroponic gardens and other high-tech home devices is giving people the opportunity to grow fresh produce without the need for outdoor space or expensive equipment. ### For Smart Home Technology Devices like the OGarden Smart and Bace's Rotofarm are part of a broader trend towards smart home technology, which is helping people automate and control various aspects of their domestic environment. ## Workshop question How can you brand create products that contribute to sustainable ways of living? ## Trend signals for Rotary Gardens Trend score 5.8 out of 10, from popularity 82%, activity 84%, freshness 9%. - Popularity: 82% - Activity: 84% - Freshness: 9% ## Examples of the Rotary Gardens trend 4 featured examples from Feb 15, 2019 to May 20, 2020. - [Stylish Countertop Hydroponic Gardens](https://www.trendhunter.com/trends/countertop-hydroponic-garden): Rotofarm by Bace Ensure Consumers Enjoy Fresh Veggies (Category: Lifestyle) Implication: Rotofarm by Bace showcases advancements in home appliance technology providing opportunities for companies to develop innovative, space-efficient gadgets for smart home gardens. - [Circular Smart Gardens](https://www.trendhunter.com/trends/smart-gardens): The OGarden Smart is Capable of Growing 90 Fruits & Vegetables at Once (Category: Art & Design) Implication: Disruptive innovation opportunities can be explored in the home gardening industry to create smart, space-efficient solutions for indoor cultivation. - [Rotary Hydroponics Garden Designs](https://www.trendhunter.com/trends/omega-garden): The Omega Garden is Designed for Efficient Plant Growth Control (Category: Eco) Implication: The Omega Garden's hydroponics system disrupts traditional agriculture methods and offers innovative solutions for efficient crop production. - [Rotating Controlled Gardens](https://www.trendhunter.com/trends/gi-grow): Dubois Agrinovation's GI Grow Garden Uses Gravity as a Variable (Category: Lifestyle) Implication: The hydroponic gardening industry can embrace rotating controlled gardens to enhance plant growth and protect against climate change threats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)