# Rosé Infusion Rosé becomes a staple flavor in confectionery products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 4, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ros-infusion ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Rosé Infusion trend? **Rosé Infusion:** Brands have taken note of the popularity of rosé among Millennials, and are beginning to infuse the beverage into their food products in order to boost their appeal to this age group. The infusion of rosé into desserts elevates their "Instagrammability," enabling brands to authentically expand their online presence. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 1, 2017 to Dec 7, 2018 - Published: Jun 4, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rosé Infusion trend ### Rosé Infusion Rosé is becoming a popular ingredient in desserts, drinks and other food products, elevating the products' appeal to Millennials and helping brands expand their online presence. ### Alcohol-Infused Desserts Treats infused with alcohol, particularly wine and Champagne, are becoming increasingly popular as consumers look for more indulgent experiences. ### Molecular Cuisine Food products that use scientific processes to alter the texture, form, or presentation of ingredients are becoming more commonplace, offering unique dining experiences for consumers. ## What the Rosé Infusion trend means for industry ### For Food and Beverage Food companies can leverage the growing demand for unique and indulgent treats by exploring the use of alcohol-infused products and collaborating with molecular cuisine experts. ### For Hospitality and Tourism Hotels and resorts can offer unique dining experiences to guests by incorporating molecular cuisine and alcohol-infused treats into their menus. ### For Social Media and Marketing The popularity of social media platforms like Instagram, which heavily prioritize visual content, is driving the demand for visually appealing and shareable food and beverage products. ## Workshop question How could your brand more authentically create "shareable" products/services? ## Trend signals for Rosé Infusion Trend score 3.4 out of 10, from popularity 50%, activity 45%, freshness 8%. - Popularity: 50% - Activity: 45% - Freshness: 8% ## Examples of the Rosé Infusion trend 5 featured examples from Aug 1, 2017 to Dec 7, 2018. - [Pint-Sized Sparkling Wine Sorbets](https://www.trendhunter.com/trends/fros-sorbet): Jeni's Splendid Ice Creams is Selling Frosé Sorbet by the Pint (Category: Lifestyle) Implication: Innovate within the food and beverage industry by exploring ways to combine alcohol and dessert, and offering new summertime treats. - [Gelatinous Rosé Cheesecakes](https://www.trendhunter.com/trends/ros-cheesecake): This Pink Wine-Infused, No Bake Dessert Has an Alcoholic Jello Layer (Category: Lifestyle) Implication: Food and beverage companies can create and market easy, no bake dessert options for the summer months. - [Romantic Alcohol-Flavored Cotton Candy](https://www.trendhunter.com/trends/flavored-cotton-candy): Target's Valentine's Day Collection Includes These Treats (Category: Lifestyle) Implication: The confectionery industry can capitalize on the trend of flavored cotton candy by expanding their product lines to include unique and romantic flavor profiles, attracting a broad… - [Cuisine-Complementing Rosé Wine Pearls](https://www.trendhunter.com/trends/wine-pearls1): Club Lavender's Product Makes for an Exquisite Dish (Category: Lifestyle) Implication: Opportunity for companies to create and market innovative culinary products that cater to the changing preferences and tastes of consumers. - [Rosé-Infused Donuts](https://www.trendhunter.com/trends/rose-donut): Chandon Created a Sparkling Rosé Donut Dubbed the 'ChanDONUT' (Category: Lifestyle) Implication: Innovations in creating and offering unique flavored donuts can help businesses stand out in the competitive bakery industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)