# Root Supplement Root-based supplements are becoming more popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/root-supplement ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Root Supplement trend? **Root Supplement:** Health brands are increasingly basing supplements in root vegetables, including everything from beets to garlic. These supplements offer root vegetables' nutritious benefits in concentrated form. ## The consumer insight behind the Root Supplement trend Consumers are increasingly mindful of the ingredients they consume, with access to information online making them more aware of what's good for them, and which ingredients may be misleading in their purported benefits. This informed consumer is more likely to trust brands that use "natural" ingredients that consumers are already familiar with. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8, 2021 to Mar 16, 2022 - Published: Mar 23, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Root Supplement trend ### Root-Based Supplements Root-based supplements are gaining popularity as health brands look for ways to offer the nutritious benefits of root vegetables in concentrated form. ### Nature-Based Supplements Nature-based drink mixes, borrowing from Chinese and Middle Eastern cultural traditions, are growing in popularity as consumers look for earth-sourced ingredients and natural remedies. ### Functional Supplements Functional supplements are becoming more popular as they offer added benefits and address specific health concerns. ## What the Root Supplement trend means for industry ### For Health and Wellness The health and wellness industry can incorporate root-based, nature-based, and functional supplements to provide customers with a variety of options for maintaining good health. ### For Food and Beverage The food and beverage industry can incorporate root vegetables and natural remedies to create innovative products that cater to consumers' growing interest in natural and nutritious ingredients. ### For Pharmaceuticals The pharmaceutical industry can incorporate functional and nature-based supplements into their product lines, exploring their benefits for treating specific health conditions. ## Workshop question How is your brand catering to the informed consumer? ## Trend signals for Root Supplement Trend score 4.2 out of 10, from popularity 64%, activity 52%, freshness 11%. - Popularity: 64% - Activity: 52% - Freshness: 11% ## Examples of the Root Supplement trend 4 featured examples from Dec 8, 2021 to Mar 16, 2022. - [Anti-Bloat Supplements](https://www.trendhunter.com/trends/bloatamin): BLOATamin by HAIRtamin Targets Hormone-Related Digestive Issues (Category: Lifestyle) Implication: The health and wellness industry has opportunities to expand and innovate its product lines with digestive supplements that address the link between hormones and digestive issues. - [Functional Garlic Gummies](https://www.trendhunter.com/trends/abg): ABG+ Adds Benefits to Functional Foods with a Sweet, Odor-Free Flavor (Category: Lifestyle) Implication: The industry of producing products that offer health and wellness benefits by adding functional ingredients. - [Beet-Based Vitality Supplements](https://www.trendhunter.com/trends/beet-supplements): Garden of Life's Beet Supplements Support the Liver, Heart & More (Category: Lifestyle) Implication: The supplement industry can continuously innovate using new formulations and ingredient sources, such as beets, to cater to the growing health needs of consumers. - [Earth-Sourced Drink Mix Supplements](https://www.trendhunter.com/trends/feel-goods): Feel Goods's Drink Mixes Lend From Chinese & M-E Remedies (Category: Lifestyle) Implication: The health and wellness industry can benefit from incorporating more natural and culturally diverse remedies into their products. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)