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# Roommate Servicing
Services specific to cohabitation create seamless routines.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 19, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/roommate-servicing

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 5

## What is the Roommate Servicing trend?

**Roommate Servicing:** Brands are attempting to enhance the process of cohabitating with people who aren't partners or family by offering unique services that streamline or ease various living habits. This includes things like expense apps or individual room cleaning services.

## The consumer insight behind the Roommate Servicing trend

Due to the growing cost of living in many cities, Millenials and Gen Z opt-in for cohabitating a space with strangers and/or friends. The prospect of living in areas outside of these cities, or potentially staying with family, is less attractive to these demographics who are seeking ways to expand their sense of identity and collect new experiences.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Aug 4, 2017 to Jun 21, 2018
- Published: Feb 19, 2019
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Roommate Servicing trend

### Co-living

Due to the high cost of living in many cities, affordable co-living spaces have become increasingly popular among millennials and Gen Z, creating opportunities for services and products that cater to this demographic's unique needs and pain-points.

### Shared economy

Shared expense apps and prenup-inspired roommate agreements demonstrate the trend towards the shared economy and the need for innovative solutions that streamline expense-splitting and prevent arguments between roommates.

### Roommate-finding apps

The growing popularity of roommate-finding apps like Badi highlights the need for innovation in the processes of finding and connecting with potential roommates.

## What the Roommate Servicing trend means for industry

### For Real estate

The rise of co-living spaces and roommate-finding platforms presents opportunities to innovate within the real estate industry by creating affordable and convenient living spaces that cater to the needs of millennials and Gen Z.

### For Fintech

Shared expense apps and prenup-inspired roommate agreements present opportunities in fintech to innovate in ways that streamline expense-splitting and prevent conflicts between roommates.

### For Hospitality

Co-living and roommate-finding apps present opportunities for hospitality businesses to expand their offerings into affordable living spaces and communal living experiences.

## Workshop question

How could your brand consider its customers' living habits in the process of creating its products/services?

## Trend signals for Roommate Servicing

Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%.

- Popularity: 45%
- Activity: 35%
- Freshness: 8%

## Examples of the Roommate Servicing trend

5 featured examples from Aug 4, 2017 to Jun 21, 2018.

- [Room-by-Room Home Cleaners](https://www.trendhunter.com/trends/zyp-app): The Zyp App Lets Consumers Order Individual Rooms to be Cleaned (Category: Business)
  Implication: Customizable cleaning options and fractional payments are disruptive innovations for the home cleaning services industry.
- [Shared Expense Apps](https://www.trendhunter.com/trends/acasa): 'Acasa' Makes it Easy to Split Shared Household Bills and Expenses (Category: Business)
  Implication: Fintech companies that focus on shared-expense apps, like Acasa, could disrupt traditional banking practices for automating payments among groups of people.
- [Sarcastic Roommate Ordering Services](https://www.trendhunter.com/trends/couchmates): 'Couchmates' Lets Roommates Jokingly Order Each Other Around (Category: Pop Culture)
  Implication: Delivery services can leverage the concept of Couchmates to create a unique offering that allows consumers to order items from others in their household, increasing convenience.
- [Roommate-Finding Platforms](https://www.trendhunter.com/trends/badi): The 'Badi' App Helps Users Find Roommates and Rooms to Rent (Category: Tech)
  Implication: Disruptive innovation opportunity: Implement blockchain technology to revolutionize the real estate industry by enabling faster, transparent, and secure property transactions, eli…
- [Friendship-Saving Roomie Contracts](https://www.trendhunter.com/trends/roommate-agreement): This Prenup-Inspired Roommate Agreement Keeps Friends Together (Category: Lifestyle)
  Implication: Real estate companies can offer roommate agreement templates or consulting services to help renters establish clear expectations and avoid conflicts.

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All articles: [Tech](https://www.trendhunter.com/tech)
