# Normalized Escape Couples opt for travel experiences that mimic ordinary life. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 6, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/romanticized-routine ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Normalized Escape trend? **Normalized Escape:** Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 15, 2013 to Oct 3, 2014 - Published: Oct 6, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Normalized Escape trend ### Normalized Travel Travel destinations providing a preference for familiar, approachable experiences. ### Secluded Luxury Providing travelers with private, intimate holiday destinations. ### Romantic Train Rides Tours providing couples with scenic views and souvenirs. ## What the Normalized Escape trend means for industry ### For Hospitality An industry that is quickly evolving to incorporate unique experiences. ### For Travel An industry that is responding to clients' preferences for comfort and familiarity. ### For Wine & Beverage An industry that is incorporating historic and scenic elements into beverage tours and experiences. ## Trend signals for Normalized Escape Trend score 2.6 out of 10, from popularity 31%, activity 38%, freshness 8%. - Popularity: 31% - Activity: 38% - Freshness: 8% ## Examples of the Normalized Escape trend 4 featured examples from Sep 15, 2013 to Oct 3, 2014. - [Intimate Holiday Villas](https://www.trendhunter.com/trends/villa-trullo): The Villa Trullo Lets You Tie the Knot in a Home Away from Home (Category: World) Implication: Opportunity for hotels, resorts, and vacation rental businesses to offer exclusive, intimate accommodations for destination weddings and private events. - [Bijou Attic Hotels](https://www.trendhunter.com/trends/attic-guest-room): Enjoy the 'Chic Ric et Fer' Attic Guest Room on Your Next Visit to France (Category: World) Implication: Hotels can leverage cozy retreats and authentic experiences to attract guests and differentiate themselves in the competitive hospitality industry. - [Winery Train Tours](https://www.trendhunter.com/trends/niagara-wine-trail): The Niagra Wine Trail is Brought to Life with the Medina Railroad Museum (Category: Lifestyle) Implication: Tourism industries can offer guided wine tasting tours and new experiences showing the opportunities the local agriculture and farms in the area. - [Lovebird Locomotive Rides](https://www.trendhunter.com/trends/sagano-romantic-train): The Japanese Sagano Romantic Train Takes Couples on the Scenic Route (Category: Lifestyle) Implication: Disruptive innovation opportunity for train companies to create specialized scenic routes for couples. ## Recent trend clusters - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) - [Occasion Sweets](https://www.trendhunter.com/protrends/occasion-sweets) (Lifestyle) - [Iced Rituals](https://www.trendhunter.com/protrends/iced-rituals) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)