# Romantic Subscription Busy couples turn to curated date night services to connect at home. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 7, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/romantic-subscription ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Romantic Subscription trend? **Romantic Subscription:** As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 20, 2014 to Apr 13, 2016 - Published: Jul 7, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Romantic Subscription trend ### Romantic Subscription Busy couples are turning to creative subscription services to simplify their date nights at home. ### Date Night Activity Subscriptions Subscription services that offer romantic and creative date night activities are an increasingly popular market. ### Anniversary-Reminder Tools Subscription services that remind users about important dates and offer gift recommendations are becoming more commonplace. ## What the Romantic Subscription trend means for industry ### For Subscription Services Couples are increasingly turning to subscription services for a range of curated experiences. ### For Relationship Services Opportunities exist for companies to create innovative services that help couples stay connected and maintain intimacy. ### For Personalized Gift Services Companies can offer personalized gift recommendations to customers who may struggle with finding gift ideas for their partners. ## Workshop question What role does your product or service play in the customer's personal relationships? How can you maximize this? ## Trend signals for Romantic Subscription Trend score 4.0 out of 10, from popularity 61%, activity 51%, freshness 8%. - Popularity: 61% - Activity: 51% - Freshness: 8% ## Examples of the Romantic Subscription trend 5 featured examples from Feb 20, 2014 to Apr 13, 2016. - [Date Night Subscription Boxes](https://www.trendhunter.com/trends/date-night-subscription-box): Date in a Crate is a Monthly Delivery of Romantic Activities (Category: Lifestyle) Implication: The subscription box industry can capitalize on the demand for romance-themed boxes by offering curated date night experiences and products. - [Creative Date Night Subscriptions](https://www.trendhunter.com/trends/date-night-ideas): The Date to Door Subscription Dreams Up Date Night Ideas for You (Category: Lifestyle) Implication: With the rise of subscription services that cater to niche markets, there is an opportunity for companies to tap into the at-home date night trend and offer unique and creative ex… - [Romantic Date Subscription Services](https://www.trendhunter.com/trends/unbox-love): Unbox Love Helps Keep Intimate Relationships Strong (Category: Lifestyle) Implication: The online dating industry could explore new offerings by incorporating the subscription-based and personalized experiences offered by services like Unbox Love. - [Date Night Activity Subscriptions](https://www.trendhunter.com/trends/datelivery): Datelivery is a Monthly Delivery for a Romantic Night-In (Category: Lifestyle) Implication: Subscription services can expand their offerings to include date night activity packages. - [Anniversary-Reminder Tools](https://www.trendhunter.com/trends/better-boyfriend): The 'Better Boyfriend' Subscription Reminds Men About Important Dates (Category: Lifestyle) Implication: E-commerce platforms can incorporate subscription reminder services and personalized gift recommendations to enhance customer experience and increase sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)