# Rolling Applicator Makeup and skincare applicators in rolling form are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 15, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rolling-applicator ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Rolling Applicator trend? **Rolling Applicator:** Brands in the skincare and cosmetic industries are releasing rolling applicators for products outside of the lip and eye area-focused items these applicators typically dominate. Aside from convenience, the incorporation of rolling applicators in everything from highlighters to scalp-soothing products adds an element of novelty to otherwise standard items. ## The consumer insight behind the Rolling Applicator trend Now that skincare is such a popular industry, consumers in this space are interested in more than just results in the products they choose to purchase. Everything from branding to product experience are prioritized now, since many people now view their skincare routines as a time to relax and pamper themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 1, 2017 to Jan 15, 2019 - Published: Jan 15, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Rolling Applicator trend ### Rolling Applicators Rolling applicators in the skincare and cosmetic industry are becoming popular due to novelty, convenience, and brand differentiation opportunities. ### Pen-Style Cosmetic Products Pen-style packaging for cosmetic products is becoming popular due to easy and mess-free portable applicators, and satisfying consumer desire for nostalgia and unique design. ### On-The-Go Skin Care Consumers are prioritizing skin care experience and convenience. Brands respond by launching on-the-go rollers and pens, that can be applied anywhere for quick treatment. ## What the Rolling Applicator trend means for industry ### For Beauty Industry Rolling applicators, pen-style packaging, and on-the-go skin care are all trends in the beauty industry that brands can leverage for innovation opportunities. ### For Skincare Industry Rolling applicators, pen-style packaging, and on-the-go skin care are all trends that have potential disruptive innovation opportunities in the skincare industry. ### For Cosmetic Industry Rolling applicators, pen-style packaging, and on-the-go skin care are all trends that have potential disruptive innovation opportunities in the cosmetic industry. ## Workshop question How could your brand create novelty appeal out of a commonly used element/product/service within its industry? ## Trend signals for Rolling Applicator Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 8%. - Popularity: 55% - Activity: 45% - Freshness: 8% ## Examples of the Rolling Applicator trend 4 featured examples from Feb 1, 2017 to Jan 15, 2019. - [Rolling Highlighter Applicators](https://www.trendhunter.com/trends/roller-glow): Kaja Beauty's 'Roller Glow' Covers the Face, Shoulders & Décolleté (Category: Fashion) Implication: Cosmetic brands can incorporate roller applicators and innovative highlighting products into their lines for a more modern approach to makeup application. - [Pearlescent Cosmetic Pens](https://www.trendhunter.com/trends/cosmetic-pens): Milk Makeup's 'Liquid Strobe' Reminds of a 90s Liquid Highlighter Pen (Category: Fashion) Implication: The cosmetics industry has an opportunity to explore innovative packaging designs, such as pen-style applicators, to cater to consumer preferences for easier and more precise appl… - [Pen-Like Acne Treatments](https://www.trendhunter.com/trends/spot-treatment-for-acne): Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne (Category: Fashion) Implication: The beauty and skincare industry can explore the creation of portable and discreet spot treatments that cater to consumers' on-the-go lifestyles. - [Dandruff-Fighting Rollers](https://www.trendhunter.com/trends/leonor-greyl): Leonor Greyl's 'Huile Apaisante' is Ideal for on the Go Use (Category: Fashion) Implication: The Beauty and Personal Care industry can develop innovative formulations in its products to cater to individual scalp and hair needs, with a focus on natural ingredients and conv… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)