# Rollable Home Furniture & tech are adapted to offer a higher degree of convenience & compactness. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 8, 2021 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rollable-home ## Key Figures - Trend score: 6.4/10 - Evidence articles: 8 ## What is the Rollable Home trend? **Rollable Home:** Brands are optimizing smart home products to better serve the needs of consumers who live in smaller spaces or those who frequently change abodes. The designs of these objects allow for ease of storage and use thanks to compactness and minimalism. ## The consumer insight behind the Rollable Home trend Many consumers who live in urban environments—especially Millenials and Gen Z—are conscious of space as they often find themselves occupying small apartments and/or shared living situations. As a result, individuals are prioritizing compactness and convenience when making decisions about interior design and technology for the home. Functional features such as these enable consumers to be more comfortable and even productive in a clutter-free space. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 14, 2019 to Aug 14, 2021 - Published: Feb 8, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rollable Home trend ### Compact Smart Home Products Consumer demand for smart home products that optimize space and adapt to smaller living environments is driving the development of compact and minimalist designs. ### Flexible OLED Panels Innovative designs that incorporate flexible OLED panels are enhancing consumer experiences in industries ranging from gaming to home décor. ### Foldable and Rollable Technology Device manufacturers are reimagining user experiences with foldable and rollable technology that expands the device's capabilities while saving space and reducing bulkiness. ## What the Rollable Home trend means for industry ### For Furniture and Interior Design Brands in the furniture and interior design industries can create practical and stylish products that cater to consumers who prioritize convenience and space-saving solutions for smaller living situations. ### For Technology and Gaming Incorporating flexible OLED panels and foldable and rollable designs into technology and gaming products can enhance the user experience and provide convenience and versatility. ### For Food and Kitchen Accessories Product designers in the food and kitchen accessories industry can develop innovative solutions like rollable cutting boards that offer flexible and durable design elements for food preparation and storage. ## Workshop question How can your brand serve the needs of consumers who live in small spaces? ## Trend signals for Rollable Home Trend score 6.4 out of 10, from popularity 88%, activity 95%, freshness 10%. - Popularity: 88% - Activity: 95% - Freshness: 10% ## Examples of the Rollable Home trend 8 featured examples from Jun 14, 2019 to Aug 14, 2021. - [Digital Curtain Screens](https://www.trendhunter.com/trends/digital-curtain): Beencent Oh is Attempting to Revolutionize the Design of Curtains (Category: Tech) Implication: Integrating technology into traditional home decor items to create new and appealing products for tech-savvy consumers - [Urban-Friendly Rollable Furniture](https://www.trendhunter.com/trends/flatpack-furniture-design): IKEA Takes Flat-Pack Furniture Design to New Levels with RÅVAROR (Category: Art & Design) Implication: Disruptive innovation opportunity: Innovate in the furniture manufacturing industry by developing lightweight, easy-to-move furniture solutions for urban dwellings. - [Rollable Kitchen Preparation Boards](https://www.trendhunter.com/trends/trebonn-roll): The Trebonn Roll Cutting Board is Flexible and Durable (Category: Art & Design) Implication: Innovators and designers can explore creating flexible and foldable kitchen accessories to make food preparation easier. - [Rollable Octagonal Board Games](https://www.trendhunter.com/trends/umbra-rolz-chesscheckers-set): The Umbra Rolz Chess/Checkers Set is Stylish and Travel-Friendly (Category: Life-Stages) Implication: Disruptive Innovation Opportunity: Develop new, innovative board game designs to attract new and diverse consumers to the market. - [Rollable Paper-Made Speakers](https://www.trendhunter.com/trends/tring-speaker-system): The Prototype 'T-Ring' Speaker System is Made with 90% Paper (Category: Art & Design) Implication: Manufacturers and designers of audio equipment can benefit from incorporating eco-friendly and compact paper-made speaker technology to meet the demands of consumers in search of… - [Immersive eSports Seating](https://www.trendhunter.com/trends/razer-project-brooklyn): The Razer 'Project Brooklyn' Chair was Unveiled at CES 2021 (Category: Art & Design) Implication: The Razer 'Project Brooklyn' chair introduces a new era of gaming technology aimed at enhancing the user experience through unparalleled immersion and comfort. - [Innovative Rollable TV Concepts](https://www.trendhunter.com/trends/rollable-tv-concept): The Rollean TV Can Be Seamlessly Integrated into the Home (Category: Art & Design) Implication: Home decor companies should consider manufacturing furniture that enables seamless integration with rollable TVs. - [Foldable Rolling Tablet Designs](https://www.trendhunter.com/trends/tcl-tablet): This TCL Tablet Concept Delivers an Impressive User Experience (Category: Tech) Implication: Manufacturers in the consumer electronics industry are investing in foldable and rollable devices to offer innovative value propositions to consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)