# Robust Breakfast Consumers turn to heartier breakfast foods for global appeal. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/robust-breakfast ## Key Figures - Trend score: 1.7/10 - Evidence articles: 4 ## What is the Robust Breakfast trend? **Robust Breakfast:** Despite health and wellness being at the forefront of consumer consciousness, many Western consumers are turning to heartier, robust breakfast fare from all over the world. Willing to buck portion control and freshness for the excitement of new flavors and food formats, this progression demonstrates the rising global influence in matters of routine. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 2 to Feb 3, 2016 - Published: Feb 3, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Robust Breakfast trend ### Global Breakfast Consumers are turning to heartier, robust breakfast fare from all over the world. ### Hybrid Breakfasts Fusion dishes like Balaleet and Breakfast Joys are gaining popularity. ### Elevated Classics Restaurants like Threefold Cafe are finding ways to update breakfast staples with new and creative ingredients. ## What the Robust Breakfast trend means for industry ### For Food and Beverage Industry Food and beverage companies can capitalize on new food trends by offering alternative breakfast options. ### For Restaurant Industry Restaurants can differentiate themselves by offering creative interpretations of classic breakfast dishes. ### For Fast Food Industry Fast food chains can tap into the global food trend by offering fusion breakfast dishes that appeal to a wider palate. ## Workshop question What's a product feature in another market that your consumers are attracted to? How would you integrate that into your offering? ## Trend signals for Robust Breakfast Trend score 1.7 out of 10, from popularity 16%, activity 27%, freshness 8%. - Popularity: 16% - Activity: 27% - Freshness: 8% ## Examples of the Robust Breakfast trend 4 featured examples from Feb 2 to Feb 3, 2016. - [Hearty Rice Breakfasts](https://www.trendhunter.com/trends/jollibee): Jollibee's 'Breakfast Joys' Combine an Egg, Rice and Meat (Category: Lifestyle) Implication: Fast food chains can explore innovative breakfast menus that incorporate traditional Asian dishes. - [Open-Faced Avocado Sandwiches](https://www.trendhunter.com/trends/avocado-on-toast): Threefold Cafe Transforms Avocado on Toast with Extra Ingredients (Category: Lifestyle) Implication: Opportunity for restaurants to reimagine classic dishes by adding unique ingredients and flavor combinations. - [Bold Bahraini Breakfasts](https://www.trendhunter.com/trends/balaleet): The Saffron Restaurant's 'Balaleet' Features Scrambled Eggs On Vermicelli (Category: Lifestyle) Implication: Restaurants can explore the trend of offering unique and flavorful breakfast dishes, like the Balaleet dish, to attract customers looking for something different than the typical… - [Fried Bean Fritters](https://www.trendhunter.com/trends/akara): This Nigerian Akara Recipe Adds Some Crunch To Your Breakfast (Category: Lifestyle) Implication: Opportunity to create and market new breakfast snack products to cater to the growing demand for convenient and flavorful options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)