# Roastery Cafe Coffee producers create charismatic hybrid roaster-cafes. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/roastery-cafe ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Roastery Cafe trend? **Roastery Cafe:** As the locavore movement continues to influence all manner of consumer spending, many independent coffee roasters are introducing cafe concepts that include on-site roasting facilities. While many consumers interested in ethical consumption have the desire to support local, limitations related to climate make the local roasting of directly sourced beans the only real sustainable option. Highlighting the evolving relationship between consumers and the businesses they patronize, this shift also emphasizes a desire to support ethical labor practices. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 17, 2015 to Jan 13, 2017 - Published: Mar 3, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Roastery Cafe trend ### Local Coffee Roasting Independent coffee roasters introducing cafe concepts that include on-site roasting facilities to support ethical labor practices and appeal to consumers interested in ethical consumption. ### Experiential Coffee Bars Coffee shops providing consumers with an interactive experience that provides in-depth knowledge on the coffee-making process from harvesting to drinking, along with the use of beacons to guide and enhance this experience. ### Open-Concept Coffee Shops Unique cafe layouts that promote and elevate coffee, encourage patron interaction with master roasters and host regular coffee education courses for the community. ## What the Roastery Cafe trend means for industry ### For Hospitality Industry The hospitality industry can leverage local coffee roasting trends that include on-site roasting facilities and ethical labor practices to offer customers a unique experience. ### For Marketing Industry The marketing industry can leverage experiential coffee bars to attract and engage customers in an immersive and multi-sensory way. ### For Food and Beverage Industry The food and beverage industry can leverage open-concept coffee shops to promote products and services while providing customers with educational opportunities to enhance their coffee knowledge. ## Workshop question What relationship does your brand have with ethical labor practices? How can it be improved upon? ## Trend signals for Roastery Cafe Trend score 5.1 out of 10, from popularity 72%, activity 73%, freshness 8%. - Popularity: 72% - Activity: 73% - Freshness: 8% ## Examples of the Roastery Cafe trend 5 featured examples from Mar 17, 2015 to Jan 13, 2017. - [Open-Concept Coffee Shops](https://www.trendhunter.com/trends/capriole-caf): 'Capriole Café' Features Roastery Equipment Out in the Open (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform coffee shops by adopting open-concept designs, elevating the coffee production process, and offering educational experiences for custo… - [Artisanal Japanese Cafes](https://www.trendhunter.com/trends/sarutahiko-coffee): Tokyo's Sarutahiko Coffee Boasts Local Products and Home-Grown Goodies (Category: Art & Design) Implication: The hospitality industry can take advantage of artisanal and rustic design trends to create unique and memorable guest experiences in hotels, restaurants and cafes. - [Experiential Coffee Bars](https://www.trendhunter.com/trends/the-roastery): The Roastery and Tasting Room Provides an Interactive Coffee Journey (Category: Tech) Implication: Incorporating interactive coffee journey experiences and mobile-guided apps to enhance branding and consumer engagement. - [Coffee-Roasting Churches](https://www.trendhunter.com/trends/church-cafe): This Los Angeles Church Cafe is Non-Profit and Serves Up Quality Java (Category: Social Good) Implication: The food and beverage industry can adopt non-profit and pay-what-you-can models as a way to give back and attract socially conscious consumers. - [Small-Batch Coffee Roasters](https://www.trendhunter.com/trends/coffee-bar-in-singapore): Nylon Coffee Roasters Operate a Sustainable Coffee Bar in Singapore (Category: Business) Implication: The coffee shop industry can benefit from incorporating eco-friendly practices, focusing on the sustainability of coffee production, and building community engagement through thei… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)