# Ritualized Supplement The process of supplement-taking is integrated into daily rituals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 16, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ritualized-supplement ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Ritualized Supplement trend? **Ritualized Supplement:** The process of consuming supplements is being made easier by health brands, with the integration of beneficial ingredients into consumers' daily rituals. With supplement-taking now being as simple as having a morning coffee or drinking water, brands are directly appealing to the consumer desire for simplicity and convenience. ## The consumer insight behind the Ritualized Supplement trend The most successful brands are able to create products and services useful enough that they become ingrained as habits in their customers. For consumers, the ease of integration of a product into their daily routines makes them more likely to purchase, as they're able to receive more benefits from habits they'd be taking part in anyway. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 16, 2018 to Mar 21, 2019 - Published: Apr 16, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ritualized Supplement trend ### Customized Health Products With the increase of product variety and consumer customization, brands are creating hyper-customized health products to appeal to consumer's preferences. ### Convenience and Daily Rituals Consumers desire simplicity and convenience, resulting in the trend of supplement and health product integration into daily routines. ### Collagen-Enriched Products As people naturally produce less collagen each year, there is a growing trend of collagen-infused supplements and food and beverage products to support joint health, skin elasticity, and overall health. ## What the Ritualized Supplement trend means for industry ### For Health and Wellness Industry The health and wellness industry is continuously developing new products that cater to consumer demand for customized, convenient, and effective health products. ### For Beverage Industry The beverage industry is expanding to incorporate health-boosting ingredients, such as collagen and CBD, to provide consumers with beauty-enhancing and energy-boosting drinks. ### For Supplement Industry The supplement industry is responding to the trend of daily supplementation integration by creating easy-to-use and customize products that cater to individual needs and routines. ## Workshop question How could your brand integrate its product/service into consumers' daily rituals? ## Trend signals for Ritualized Supplement Trend score 3.8 out of 10, from popularity 54%, activity 52%, freshness 8%. - Popularity: 54% - Activity: 52% - Freshness: 8% ## Examples of the Ritualized Supplement trend 4 featured examples from Aug 16, 2018 to Mar 21, 2019. - [Full-Spectrum CBD Powder Supplements](https://www.trendhunter.com/trends/cbd-powder): The Elixinol CBD Powder Comes in Convenient Pouches (Category: Lifestyle) Implication: The health and wellness industry can utilize CBD-based energy supplements to tap into the growing market of consumers seeking natural and alternative solutions for energy and focu… - [Collagen-Enriched Creamers](https://www.trendhunter.com/trends/collagen-creamer): Vital Proteins' Mocha Collagen Creamer Offers Beauty & Health Benefits (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the growing demand for collagen-enhanced products, offering innovative creamers and supplements. - [Enriched Beautifying Beverages](https://www.trendhunter.com/trends/collagen-infused-water): GLOW Collagen-Infused Water Supports Skin, Hair, Nails & Joints (Category: Lifestyle) Implication: The food and beverage industry can explore the use of collagen-infused products to meet the growing demand for health and beauty-enhancing options. - [Brain-Supporting Coffee Blends](https://www.trendhunter.com/trends/neuro-coffee): Neuro Coffee Features Antioxidants from the Coffee Fruit in the Mix (Category: Lifestyle) Implication: Coffee makers can leverage the trend of neuro-enhancing coffee blends to create premium products for health-conscious consumers looking for ways to improve their cognitive functio… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)