# Ritual-Centric Packaging Alcohol packaging is designed to align with specific drinking rituals. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ritualcentric-packaging ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Ritual-Centric Packaging trend? **Ritual-Centric Packaging:** Encouraging consumers to associate particular products with specific rituals, alcohol brands are adopting packaging designs that enhance activities. Whether tying the product to a television program or event, this specialized approach to branding helps alcohol brands stand out on the shelf. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 21, 2015 to Nov 21, 2016 - Published: Sep 12, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Ritual-Centric Packaging trend ### Ritual-Centric Packaging More alcohol brands are adopting packaging designs that enhance activities, tied to specific rituals, which creates opportunities for packaging designers to explore innovative designs to better connect with customers. ### Fantasy and Video Game-Inspired Beers Collaboration between brewers and entertainment brands can create a unique line of beers inspired by pop culture and target a particular audience, opening doors to more creative concepts for both industries. ### Creative and Edible Packaging Innovative designs in alcohol packaging can include using edible materials to create a unique tasting experience, or designing packaging that recreates the aesthetics of cocktails or fast food meals to enhance the overall customer experience. ## What the Ritual-Centric Packaging trend means for industry ### For Alcohol More innovative packaging designs in the alcohol industry, including ritual-centric and pop culture-inspired packaging, can better connect with customers and appeal to a wide range of demographics. ### For Entertainment Collaborations with beverage companies can create unique limited-edition collections to promote a particular movie or TV show, providing fans with a new way to experience their favorite entertainment brand. ### For Packaging Design Creating innovative packaging designs using unconventional, edible materials or eye-catching replicas of cocktails and fast food can create an impactful experience for customers, resulting in a more memorable and satisfying purchase. ## Workshop question How could your brand utilize your packaging to create a ritual-based format in order to engage the consumer as they open your product? ## Trend signals for Ritual-Centric Packaging Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%. - Popularity: 54% - Activity: 48% - Freshness: 8% ## Examples of the Ritual-Centric Packaging trend 6 featured examples from Dec 21, 2015 to Nov 21, 2016. - [Fast Food Wine Kits](https://www.trendhunter.com/trends/fast-food-beaujolais-wine): This Creatively Packaged Wine Looks Like a Perfect Meal for Adults (Category: Lifestyle) Implication: Fast food restaurants can incorporate adult fast food options onto their menus, appealing to busy consumers who want to grab a snack and drink without having to go to a bar or res… - [Drinking Game Tequila Packaging](https://www.trendhunter.com/trends/tequila-packaging): This Packaging Can Be Used to Ship Tequila Bottles and Play Games (Category: Lifestyle) Implication: Companies in the alcohol industry can create packaging that is more engaging to consumers and can make their products stand out on the shelves. - [Fantasy Show Craft Beers](https://www.trendhunter.com/trends/seven-kingdoms-hoppy-wheat-ale): The 'Seven Kingdoms Hoppy Wheat Ale' is Inspired by Game of Thrones (Category: Pop Culture) Implication: Craft breweries can capitalize on the growing demand for themed beers and collaborations with entertainment companies. - [Edible Cocktail Sets](https://www.trendhunter.com/trends/gin-and-tonic-kit): The Choc on Choc Gin and Tonic Kit is Made Entirely From Chocolate (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of edible cocktail sets to create innovative and visually captivating products for consumers. - [Shooter Game-Inspired Beers](https://www.trendhunter.com/trends/black-hops): Australia's Black Hops Brewing Created a Beer Inspired by Call of Duty (Category: Tech) Implication: Craft breweries can capitalize on the popularity of video games by creating gaming-inspired beers and driving demand with unique, limited edition releases. - [Word Game-Inspired Beers](https://www.trendhunter.com/trends/hi-neighbor): Narragansett Beer and Bananagrams Created a Flavorful 'Hi Neighbor' Beer (Category: Lifestyle) Implication: The collaboration between Narragansett Beer and Bananagrams highlights opportunities for innovation and differentiation within the craft beer industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)