# Waking 2.0 Beeping alarm clocks are a thing of the past. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 20, 2008, updated Nov 17, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/rising-calm-consumers-are-seeking-more-peace-in-their-lives-from-the-moment ## Key Figures - Trend score: 5.5/10 - Evidence articles: 9 ## What is the Waking 2.0 trend? **Waking 2.0:** People’s morning routines offer a lot of insight, perhaps the most revealing part being the actual waking process. In our 2008 Trend Report, we witnessed aggressive alarm clocks; although brutal waking was present this year, so was a new wave of calm wake-up methods, including light and aromatherapy. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 9 to Jun 8, 2008 - Published: Oct 20, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Waking 2.0 trend ### Multi-Functional Alarm Clocks Clocks that double as charity donors, breakfast makers, and aroma diffusers present disruptive innovation opportunities for businesses looking to incorporate more practicality into their gadgets. ### Innovative Alarm Clock Functionality From projector clocks that shine the time on the ceiling to clock puzzles that require a task to turn off the alarm, product designers are creating tech-savvy timepieces with innovative functionality that appeals most to geeks and gadget hounds. ### Fun & Quirky Alarm Clocks Quirky alarm clock designs like the Rubik's Cube-inspired Cube Clock and the Pole Dancer Alarm Clock offer disruptive innovation opportunities for businesses looking to add a touch of charm, fun, and even naughtiness to their products. ## What the Waking 2.0 trend means for industry ### For Consumer Electronics Consumer electronics companies can incorporate innovative functionality, multi-functional capabilities, and fun designs into their alarm clocks to differentiate themselves in a crowded niche market. ### For Wellness & Health Incorporating light and aromatherapy into alarm clocks, like the ones mentioned in the article, can offer wellness and health benefits for consumers who value waking up calmly and naturally. ### For Charity & Non-Profit Clocks that double as charity donors, like the SnÅ«zNLÅ«z Alarm Clock, can present disruptive innovation opportunities for charities and non-profits looking to create unique and engaging fundraising campaigns. ## Trend signals for Waking 2.0 Trend score 5.5 out of 10, from popularity 82%, activity 75%, freshness 8%. - Popularity: 82% - Activity: 75% - Freshness: 8% ## Examples of the Waking 2.0 trend 9 featured examples from Jan 9 to Jun 8, 2008. - [Alarm Clock Makes You Breakfast](https://www.trendhunter.com/trends/quaker-oatmeal-alarm-clock): Quaker Oatmeal Alarm Clock (Category: Unique) Implication: The consumer electronics industry can capitalize on the demand for multi-functional gadgets. - [Rubik's Cube Alarm Clock](https://www.trendhunter.com/trends/cube-clock): Cube Clock Has Thermometer (Category: Tech) Implication: Home decor industry can explore innovative clock designs to offer unique and eye-catching products for consumers looking to enhance their living spaces. - [Bomb Alarm Clocks](https://www.trendhunter.com/trends/danger-bomb-clock-you-disarm-it-to-hit-snooze): You Disarm it to hit Snooze! (Category: Unique) Implication: As consumers search for more unique and fun experiences from their electronics, there is a growing opportunity for companies to create distinctive gadgets and devices. - [Projector Alarm Clocks](https://www.trendhunter.com/trends/projector-alarm-clocks-shines-time-on-the-ceiling): Shine Time on the Ceiling (Category: Unique) Implication: Opportunity for consumer electronics companies to create innovative alarm clocks. - [Clock Donates Your Money To Charity When You Hit Snooze](https://www.trendhunter.com/trends/snuuznluuz-alarm-clock): SnÅ«zNLÅ«z Alarm Clock (Category: Unique) Implication: Opportunity for consumer electronics companies to integrate philanthropic and socially conscious components into everyday devices. - [Shake & Wake to Music Alarm](https://www.trendhunter.com/trends/minute-glass-alarm): The Minute Glass (Category: Eco) Implication: Disruptive innovation opportunity: Rethink alarm clocks and other consumer electronics to incorporate sustainable and user-engaging features. - [Solar Powered Alarm Clocks](https://www.trendhunter.com/trends/solar-powered-alarm-clock-green-clock-only-needs-charging-once-a-year): Green Clock Needs Charging Once A Year (Category: Eco) Implication: The home goods industry can create disruptive innovation opportunities by investing in eco-friendly products like solar-powered alarm clocks. - [Laser Beam Alarm Clocks](https://www.trendhunter.com/trends/non-morning-people-take-aim-laser-target-alarm-clock): Bullseye Shot Turns it Off (Category: Tech) Implication: Opportunity to innovate within the consumer electronics industry by integrating novel and interactive technologies into alarm clocks and other smart sleep devices. - [Time-Controlled Aromatherapy](https://www.trendhunter.com/trends/aromatherapy-by-abiogenesis): Aroma Waker (Category: Tech) Implication: Integration of scent diffusers into home decor products can enhance the ambiance and mood of living spaces. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)