# Riced Alternative Rice-based alternatives replace traditional food and beverage products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 4, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/riced-alternative ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Riced Alternative trend? **Riced Alternative:** In the "alternative ingredient" market within the food industry, rice-based products are growing in popularity. Used as alternatives for everything from meat to dairy, these products cater to individuals on restricted diets. ## The consumer insight behind the Riced Alternative trend With an abundance of new and trendy "alternative" ingredients in dairy and meat industries, some consumers prefer to turn to more familiar offerings when it comes to their diets. Dietary restrictions for personal or health reasons once came with consumers' being limited in what they could consume, but now the opposite is true. With the many options consumers now have within this space, a segment is turning to familiarity rather than novelty when making purchase decisions. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 22 to Dec 4, 2019 - Published: Dec 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Riced Alternative trend ### Rice-based alternatives The alternative ingredient market is now utilizing rice-based products for everything from meat to dairy. ### Plant-based alternatives Consumer demands are shifting towards plant-based alternatives, prompting meat and dairy industries to pivot towards these products. ### Non-novelty alternatives Consumers are turning towards traditional alternatives instead of the new and trendy alternative ingredients. ## What the Riced Alternative trend means for industry ### For Food Industry Food manufacturing companies can create more alternatives that cater to the dietary restrictions of people. ### For Non-dairy products Companies that create non-dairy products can explore rice-based alternatives instead of limited ingredients like nuts and soy. ### For Health Foods Businesses producing health foods can explore how incorporating rice-based products can enhance taste and texture while utilizing the ingredient's nutritional benefits. ## Workshop question How could your brand create more familiarity between its product/service and its customer? ## Trend signals for Riced Alternative Trend score 4.0 out of 10, from popularity 65%, activity 48%, freshness 9%. - Popularity: 65% - Activity: 48% - Freshness: 9% ## Examples of the Riced Alternative trend 4 featured examples from Nov 22 to Dec 4, 2019. - [Rice-Based Yogurt Alternatives](https://www.trendhunter.com/trends/yo-ger): MozzaRisella's Yo-Ger is Made from Sprouted Brown Rice (Category: Lifestyle) Implication: The plant-based food industry will see more disruptive innovation as companies continue to develop new and unique ingredient combinations to create dairy alternatives. - [Rice-Based Vegan Honey](https://www.trendhunter.com/trends/just-like-honey): Suzanne's Specialties Debuted the Just Like Honey Rice Nectar (Category: Lifestyle) Implication: Food manufacturers can capitalize on the demand for vegan honey alternatives by developing and marketing innovative products that cater to the needs of plant-based consumers. - [Alternative Sticky Rice Sausages](https://www.trendhunter.com/trends/plant-based-sausage): Heck! Food's Plant-Based Sausages Feature Thai Pesto & Rice (Category: Lifestyle) Implication: There is a opportunity for companies in the plant-based meat industry to develop innovative products with unique and diverse flavors to attract a wider customer base. - [Organic Rice-Based Milk Alternatives](https://www.trendhunter.com/trends/organic-rick-milk): Woolworth Food Launched an Organic Rick Milk (Category: Lifestyle) Implication: The food and beverage industry must adapt to changing consumer preferences and shift towards more plant-based and organic options to stay competitive. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)