# Rice Milk Confection Confectionary foods and drinks are made with rice milk instead of dairy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 1, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rice-milk-confection ## Key Figures - Trend score: 3.5/10 - Evidence articles: 9 ## What is the Rice Milk Confection trend? **Rice Milk Confection:** Rice milk is slowly becoming a popular alternative ingredient in sweet food and beverage items that typically contain dairy. Everything from ice creams to chocolates are using the nutritious dairy alternative as a base. ## The consumer insight behind the Rice Milk Confection trend Food and beverage alternatives remain popular among consumers as people look for ways to cut down on certain ingredients due to personal preferences, allergies and intolerances. Brands that prioritize consumers' niche needs in both their daily consumption habits and their indulgences are going to be more appealing than those that don't. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 13, 2020 to Oct 12, 2023 - Published: Mar 1, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Rice Milk Confection trend ### Plant-Based Milk Alternatives Confectionary foods and drinks are increasingly made with plant-based milk alternatives. ### Allergy-Friendly Products Consumers' focus on health and wellness is leading to increased interest in allergy-friendly products. ### Customization Brands that allow for customization of food and beverage offerings are becoming more appealing to consumers. ## What the Rice Milk Confection trend means for industry ### For Food and Beverage Brands in the food and beverage sector can explore the use of plant-based milk alternatives and allergy-friendly products. ### For Desserts The desserts industry can benefit from creating customized dessert options that cater to the consumers' individual needs and preferences. ### For Health and Wellness The health and wellness industry can incorporate the use of plant-based milk alternatives and allergy-friendly products into their offerings to appeal to consumers' dietary restrictions. ## Workshop question How is your brand prioritizing consumers more personal needs and preferences? ## Trend signals for Rice Milk Confection Trend score 3.5 out of 10, from popularity 48%, activity 39%, freshness 18%. - Popularity: 48% - Activity: 39% - Freshness: 18% ## Examples of the Rice Milk Confection trend 9 featured examples from Feb 13, 2020 to Oct 12, 2023. - [Ghostly Vegan Chocolates](https://www.trendhunter.com/trends/white-chocolate-ghost): Sjaak’s White Chocolate Ghost is Filled with All-Natural Ectoplasm (Category: Lifestyle) Implication: The confectionery industry can explore the production of vegan Halloween chocolates to tap into the growing market of plant-based treats. - [Vegan Chocolate-Coated Licorice](https://www.trendhunter.com/trends/chocolate-coated-licorice): Panda Covers Soft Licorice in Smooth, Creamy Rice Milk (Category: Lifestyle) Implication: As the demand for plant-based products continues to grow, the food and beverage industry will need to develop new and exciting vegan treats like chocolate-coated licorice to meet… - [Rice-Based Vegan Ice Creams](https://www.trendhunter.com/trends/smoocht): Smoocht Offers Vegan Ice Cream Made from Rice, Called 'R'ice Cream' (Category: Lifestyle) Implication: Businesses in the food and beverage industry can explore plant-based food options and experiment with new ingredients. - [Vegan Rocky Road Pizzas](https://www.trendhunter.com/trends/rocky-road-pizza): Mamma Dough & CRAVE Created a Special Pizza for World Chocolate Day (Category: Lifestyle) Implication: The vegan dessert pizza trend and collaboration opportunities present new products and marketing strategies for businesses in the food and beverage industry. - [Vegan Rice Milk Chocolates](https://www.trendhunter.com/trends/vegan-friendly-chocolate): CRAVE's Vegan-Friendly Chocolate Bars are Loaded with Toppings (Category: Lifestyle) Implication: With the rising demand for plant-based milk alternatives, the dairy alternative industry can tap into chocolate manufacturing and collaboration opportunities. - [Dairy-Free Ice Creams](https://www.trendhunter.com/trends/hoche-glac): Montreal's Hoche Glacé Offers a Vegan Menu of Frozen Desserts (Category: Lifestyle) Implication: Innovative dairy-free ice cream options have the potential to disrupt the traditional ice cream industry and attract health-conscious consumers. - [Decadent Cocoa Butter Bars](https://www.trendhunter.com/trends/vegan-white-chocolate): Pascha's Dairy-Free Vegan White Bar Uses Cocoa Butter & Rice Milk (Category: Lifestyle) Implication: The dairy-free products market is rapidly growing with plant-based alternatives must keep up with demand. - [Ricemilk Baking Chips](https://www.trendhunter.com/trends/baking-morsels): Enjoy Life's Allergy-Friendly Baking Morsels are Free from Gluten and Nuts (Category: Lifestyle) Implication: Food manufacturers have an opportunity to innovate with alternative ingredients and formulations to create allergy-friendly products to cater to a growing demand for healthier and… - [QSR-Backed Latin Treats](https://www.trendhunter.com/trends/wetzels-pretzels): Wetzel's Pretzels Debuts the 'Choco Churro Bitz' and the 'Frozen Horchata' (Category: Lifestyle) Implication: Incites QSRs to collaborate with renowned chefs and culinary professionals to bring unique, artisanal flavors to the table. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)