# Rewarded Wellness Brands are creating rewards programs centered around consumer health. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jul 4, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/rewarded-wellness ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Rewarded Wellness trend? **Rewarded Wellness:** While many brands reward consumers for purchases made, a number of brands are creating rewards systems that motivate consumers to lead active lifestyles to earn prizes. Such programs affiliate these brands with the consumer’s journey towards developing a healthy lifestyle. These rewards highlight how brands are being proactive in supporting the self-betterment of consumers to build long-term brand equity. ## The consumer insight behind the Rewarded Wellness trend Today's urban consumer is highly motivated by self-improvement in many forms, whether it's professional goals, fitness and health goals, or personal development. However, with so many balls in the air, it can be difficult for many to stay motivated in their various goals. Thus, consumers turn to brands that offer them rewards and motivation to stay help them stay on-track. ## At a Glance - Evidence: 5 featured examples - Articles from: May 15, 2018 to Jan 8, 2020 - Published: Jul 4, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Rewarded Wellness trend 5 featured examples from May 15, 2018 to Jan 8, 2020. - [Stress-Reducing Gaming Apps](https://www.trendhunter.com/trends/merrier-app): The 'Merrier' App Turns Anxiety into a Fun Game to Beat (Category: Tech) Implication: The growing demand for stress-relief gaming apps creates opportunities for developers to create innovative and user-friendly applications in the mobile app development industry. - [Walking-Rewarding Apps](https://www.trendhunter.com/trends/outrun-app): The 'Outrun' App Rewards Users for Achieving the Highest Number of Steps (Category: Tech) Implication: Disruptive innovation opportunity: Introducing technologies and platforms that promote physical activity and overall well-being. - [Resolution-Focused App Promotions](https://www.trendhunter.com/trends/2020-salad-challenge): The Mod Pizza 2020 Salad Challenge Encourages Healthy Eating (Category: Business) Implication: Opportunity for restaurants to incentivize healthier eating habits and reward loyal customers. - [Weight Loss-Rewarding Scales](https://www.trendhunter.com/trends/yoloscale): The 'YoloScale' Offers Gift Cards and More for Reaching Your Goal (Category: Lifestyle) Implication: Partner with insurance companies to offer personalized wellness programs and incentivize healthy behavior through rewards. - [Healthful Grocery Loyalty Apps](https://www.trendhunter.com/trends/grocery-loyalty): Snap2Save Incentivizes the Purchase of Fruits and Vegetables (Category: Lifestyle) Implication: Grocery retailers will adapt to the shift towards healthy food choices by implementing loyalty programs and offering more healthful options. **Workshop question:** Consider how your brand could play a role in the self-improvement of your customers. ## Themes within the Rewarded Wellness trend ### Wellness Rewards Programs Brands are creating rewards programs centered around consumer health to support their self-betterment and build long-term brand equity. ### Walking and Fitness Apps Walking and fitness apps that function as social fitness programs, encourage users to partake in weekly challenges against friends and win prizes for boosting their step count. ### Resolution-Focused Promotions Promotions and in-app challenges that help consumers practice healthier eating habits by offering incentives and rewards for purchases that support wellness goals. ## What the Rewarded Wellness trend means for industry ### For Health and Wellness Brands Companies in this industry can benefit from creating rewards programs and loyalty apps that reinforce healthy habits consumers can adopt for long-term benefits to their well-being. ### For Fitness and Exercise Industry Companies in this industry can benefit from creating fitness apps and platforms that provide social and interactive features to motivate users with challenges and prizes. ### For Retail and Food Industry Companies in this industry can benefit from offering promotions and incentives that encourage consumers to make healthier choices when purchasing or consuming products. ## Trend signals for Rewarded Wellness Trend score 2.8 out of 10, from popularity 46%, activity 29%, freshness 9%. - Popularity: 46% - Activity: 29% - Freshness: 9% ## Recent trend clusters - [Shelf Choreography](https://www.trendhunter.com/protrends/spirits-merchandising-strategy) (Lifestyle) - [Readable Sensing](https://www.trendhunter.com/protrends/connected-exam-tools) (Lifestyle) - [Shelf Supper](https://www.trendhunter.com/protrends/meal-assembly-products) (Lifestyle) - [Comfort Buffer](https://www.trendhunter.com/protrends/nostalgic-drink-launches) (Lifestyle) ## Trending in Lifestyle - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)