# Rewarded Romance Brands offer couples elevated romantic experiences in exchange for engagement. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 19, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/rewarded-romance ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Rewarded Romance trend? **Rewarded Romance:** Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 24, 2014 to Feb 12, 2016 - Published: Jan 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rewarded Romance trend ### Interactive Marketing Brands are providing an interactive element to romantic rituals, which speaks to a consumer willingness to engage with brands on a more personal level ### Affection-Encouraging Apps Businesses are developing playful apps that promote fun, romance, and their brand, while offering customers savings and rewards. ### Virtual Dating Technologies Innovative virtual dating technologies are allowing people in long-distance relationships to connect, engage in personal rituals, and feel as though they're in the same location. ## What the Rewarded Romance trend means for industry ### For Marketing and Advertising Interactive, personalized marketing techniques promote brand loyalty and consumer engagement, particularly among the Millennial demographic ### For Technology New technologies have allowed for the creation of innovative virtual dating platforms that allow long-distance couples to personalize their romantic rituals and stay connected ### For Retail Retail companies are creating innovative reward programs and interactive experiences to attract customers, increase sales, and build brand loyalty. ## Trend signals for Rewarded Romance Trend score 3.5 out of 10, from popularity 67%, activity 30%, freshness 8%. - Popularity: 67% - Activity: 30% - Freshness: 8% ## Examples of the Rewarded Romance trend 6 featured examples from Feb 24, 2014 to Feb 12, 2016. - [Romantic Taxi Rides](https://www.trendhunter.com/trends/valentines-day-car): Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service' (Category: Autos) Implication: Adding Valentine's Day themed rides and experiences for customers. - [Couples Only Vending Machines](https://www.trendhunter.com/trends/invisible-vending-machine): Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles (Category: Marketing) Implication: The Invisible Vending Machine presents a disruptive innovation opportunity for the beverage industry to create interactive vending machines that offer personalized experiences. - [Silhouetted Kissing Booths](https://www.trendhunter.com/trends/kissing-booth): This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public (Category: Marketing) Implication: Toothpaste brands like DENTISTE' can leverage interactive installations to promote their products and engage with consumers in a unique way. - [Surprise Valentine's Proposals](https://www.trendhunter.com/trends/valentines-proposal): WestJet Helped Two Torontonians Pull Off a Romantic Proposal (Category: Marketing) Implication: The travel and tourism industry can offer tailored packages and services for couples looking to plan surprise proposals in unique destinations. - [Long-Distance Dinners](https://www.trendhunter.com/trends/virtual-dinner): The Sync Virtual Dinner Connects Couples in Different Cities for Christmas (Category: Lifestyle) Implication: The technology industry has the opportunity to develop innovative software applications and tools that can simulate virtual dining experiences, creating a new revenue stream and e… - [Affection-Encouraging Apps](https://www.trendhunter.com/trends/valentine-kiss): The Valentine Kiss App Rewarded Smoochers on February 14th (Category: Tech) Implication: Retailers can use affection-encouraging apps to promote their brand, increase customer engagement and drive sales ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)