# Digital Graffiti Revolutionizing street art through digital mediums. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 23, 2011, updated Oct 26, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/revolutionizing-street-art ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Digital Graffiti trend? **Digital Graffiti:** You can do much more with digital art software than you can do with a can of spray paint. While most infamous street artists are happy to stick to their traditional mediums, other artists, as well as many consumers, are taking to virtual and digital tools to create graffiti art. Whether it is light graffiti or simulated street art via a projector, digital graffiti is changing the traditional definition of street art, and encouraging the participation of those who may have otherwise struggled with a real spray can. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 7, 2010 to Jun 12, 2011 - Published: Jun 23, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America, Europe ## Themes within the Digital Graffiti trend ### Virtual Graffiti Walls Digital tools for graffiti artists to practice and create ### Light Painting and Animation Illuminated street art and photography for captivating visual effects ### Motion Gaming Street Art Augmented reality gaming to create virtual graffiti ## What the Digital Graffiti trend means for industry ### For Art and Design Businesses in this industry can incorporate digital mediums and light effects to create new forms of street art ### For Technology Companies in this industry can develop new software and hardware to enable digital and virtual street art ### For Marketing and Advertising Businesses can use virtual and digital street art as a creative and engaging way to advertise and promote their brand ## Trend signals for Digital Graffiti Trend score 4.7 out of 10, from popularity 67%, activity 67%, freshness 8%. - Popularity: 67% - Activity: 67% - Freshness: 8% ## Examples of the Digital Graffiti trend 8 featured examples from Aug 7, 2010 to Jun 12, 2011. - [Light Graffiti Fashiontography](https://www.trendhunter.com/trends/the-flash-of-light): The Flash of Light Photo Series is Electrically Illuminating (Category: Fashion) Implication: Fashion photographers can embrace light graffiti techniques to create innovative and attention-grabbing images for fashion editorials and advertising campaigns. - [Street Tagging Apps](https://www.trendhunter.com/trends/sealy-inbed-mobile-app): Inject Some Humor Into Dull Signs With the Sealy InBed Mobile App (Category: Pop Culture) Implication: Disruptive innovation opportunity: Build mobile applications that allow users to interact with the physical world in imaginative and amusing ways, such as virtual tagging or overl… - [Urban Wifi Landscapes](https://www.trendhunter.com/trends/light-painting-wifi): Light Painting WiFi Takes Turns Internet Ports Around the City Into Art (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate light painting techniques in art installations or public artworks to create immersive experiences that showcase the invisible world… - [Illuminated Street Animation](https://www.trendhunter.com/trends/vjsuave-mtv-brasil-clip): The Vjsuave MTV Brasil Clip Brings Graphics to Real Life (Category: Marketing) Implication: Opportunity for advertising agencies to leverage illuminated street animation to create memorable and attention-grabbing campaigns. - [Skeletal Light Paintings](https://www.trendhunter.com/trends/janne-parviainen): Janne Parviainen Sheds a New Light on Art With His Skeletal Creations (Category: Art & Design) Implication: Incorporating skeletal light paintings into exhibitions and installations can add a spooky and engaging element to the art and design industry. - [Virtual Street Art Simulators](https://www.trendhunter.com/trends/yrwall-digital-graffiti-wall): The YrWall Digital Graffiti Wall is for Amateur Street Artists (Category: Unique) Implication: The event planning industry can leverage virtual street art simulators to provide unique and engaging experiences for corporate events and promotional activities. - [Motion-Gaming Street Art](https://www.trendhunter.com/trends/kinect-graffiti): Kinect Graffiti Turns Lets You Tag in a Virtual World (Category: Art & Design) Implication: The gaming industry can adopt technologies like Kinect Graffiti to create innovative motion-based experiences for gamers that can differentiate them from competitors. - [Digital Graffiti](https://www.trendhunter.com/trends/mnk-crew): These MNK Crew Pieces are an Eclectic Fusion of Digital Imaging and Street Art (Category: Art & Design) Implication: Utilizing digital graffiti techniques in advertising campaigns can grab the attention of consumers and create a memorable brand image. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)