# Revitalized Comforts Poultry recipes are revamped to satiate a growing desire for experimentation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/revitalized-comforts ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Revitalized Comforts trend? **Revitalized Comforts:** In an age of constant technological advancement, traditional activities and methods of consumption are simply not enough to satiate consumers who desire perpetual improvement. Seeking to maintain the sentimentality of comfort foods in a more contemporary manner, individuals are turning to exotic flavoring to re-invent classics like chicken sandwiches and tacos, ultimately speaking to a desire for nostalgic consumption in a more progressive manner. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 12, 2015 to Nov 3, 2016 - Published: May 26, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Revitalized Comforts trend ### Exotic Flavoring Consumers are turning to exotic flavoring to re-invent comfort food classics like chicken sandwiches and tacos ### Spicy Food The demand for spicy food options like hot sauce and wasabi as a condiment is on the rise in the quick-service restaurant industry ### Savory Breakfast Dishes Restaurants are reinventing breakfast by offering savory dishes like fried chicken breakfast sandwiches served on savory donuts ## What the Revitalized Comforts trend means for industry ### For Quick-Service Restaurants Exotic flavoring and spicy food trends offer opportunities for quick-service restaurants to re-invent their menu offerings and stand out in a crowded marketplace ### For Frozen Food Industry The trend of creating frozen appetizers made for sharing like cracker-crusted chicken bites reflects an opportunity for the frozen food industry to innovate with familiar products in new formats ### For Breakfast Food Industry The trend of savory breakfast items like donut sandwiches and fried chicken offers an opportunity for the breakfast food industry to create craveable and innovative dishes using classic ingredients ## Trend signals for Revitalized Comforts Trend score 3.1 out of 10, from popularity 43%, activity 42%, freshness 8%. - Popularity: 43% - Activity: 42% - Freshness: 8% ## Examples of the Revitalized Comforts trend 6 featured examples from Jun 12, 2015 to Nov 3, 2016. - [Gourmet Fast Food Tacos](https://www.trendhunter.com/trends/knockout-tacos): These New 'Knockout Tacos' Feature Bold and Unexpected Flavors (Category: Lifestyle) Implication: The trend towards offering greater menu variety and more diverse flavor options is a trend within the fast casual dining industry. - [Savory Donut Sandwiches](https://www.trendhunter.com/trends/donut-sandwiches): This Chain Serves Up Donuts and Fried Chicken for Breakfast (Category: Lifestyle) Implication: The food and beverage industry can explore new ways to combine unexpected flavors and textures, such as marrying donuts with savory meats. - [Spicy Buttermilk Chicken Sandwiches](https://www.trendhunter.com/trends/fuku): Fuku is the New Fried Chicken Sandwich Joint from David Chang (Category: Business) Implication: Disruptive innovation opportunity in the fast food industry by introducing spicy fried chicken sandwiches as a new menu item. - [Spicy Chicken Sandwiches](https://www.trendhunter.com/trends/smothered-in-hot-sauce): These Hearty Sandwiches are Smothered in Hot Sauce (Category: Lifestyle) Implication: Fast casual restaurants can explore incorporating gourmet hot sauce into their signature sandwiches to cater to the growing demand for spicier flavors. - [Fast Food Wasabi Condiments](https://www.trendhunter.com/trends/wasabi-sauce): This Chain is Now Offering Wasabi Sauce at Its Singapore Locations (Category: Lifestyle) Implication: Fast food chains that offer a diverse range of condiment options can differentiate themselves in a crowded marketplace and attract customers looking for unique and flavorful optio… - [Cracker-Crusted Chicken Nuggets](https://www.trendhunter.com/trends/boneless-chicken-bites): These Boneless Chicken Bites are Breaded with Cheez-It Crackers (Category: Lifestyle) Implication: With consumers' fast-paced lifestyles, there is an opportunity in developing healthy snack and convenience food options for on-the-go consumption. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)