# Revised Tradition Madeover classic holiday themes defy convention. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 29, 2012, updated Mar 27, 2012 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/revised-tradition ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Revised Tradition trend? **Revised Tradition:** While some would never dream of tampering with the traditional image of Santa Claus and other holiday motifs, some consumers and companies are doing just that. Whether it's a DIY project or a brand's novelty product, these remakes on tradition provide a shock factor that many consumers, who wish to go against convention, embrace. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 10, 2011 to Apr 27, 2014 - Published: Jan 29, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Revised Tradition trend ### Remade Traditions The trend of remaking traditional holiday motifs to appeal to consumers who wish to go against convention is an opportunity for businesses to create unique products. ### Humorous Self-Love The trend of self-loving cards with puns offers an opportunity for businesses to create more humorous and mocking content that appeals to a wider range of people. ### Pop Culture Graffiti The trend of pop culture graffiti on streets and on famous figures is an opportunity for artists to express their creativities and for businesses to attract millennials with similar interests. ## What the Revised Tradition trend means for industry ### For Holiday & Gifting Businesses can leverage remaking traditional holiday motifs to create unique products that appeal to consumers who prefer unconventional gifts. ### For Art & Entertainment Businesses can leverage the trend of humorous self-loving cards and pop culture graffiti to create more humorous and mocking content that appeals to a wider range of people. ### For Fashion & Retail Businesses can leverage the trend of remade Jersey Shore ornaments to introduce unconventional products and fashion trends that appeal to a younger demographic. ## Trend signals for Revised Tradition Trend score 5.0 out of 10, from popularity 70%, activity 73%, freshness 8%. - Popularity: 70% - Activity: 73% - Freshness: 8% ## Examples of the Revised Tradition trend 6 featured examples from Nov 10, 2011 to Apr 27, 2014. - [Sarcastic Self-Loving Cards](https://www.trendhunter.com/trends/self-loving-cards): These Humorous Valentine's Cards Comfort Singles (Category: Pop Culture) Implication: The use of humor and unconventional themes in the greeting card industry can attract a younger audience who are looking for unique and relatable options. - [Bloody Christmas Bags](https://www.trendhunter.com/trends/lee-ki-seugn): Lee Ki Seung Reminds Audiences That the Festivites Aren't for Everyone (Category: Lifestyle) Implication: Opportunity for healthcare institutions to embrace creative and engaging approaches to encourage blood donation. - [Thanksgiving Remixed Disney Photos](https://www.trendhunter.com/trends/turkey-photos): Celebrate the Holiday with These Humorous Turkey Photos (Category: Pop Culture) Implication: Creating new forms of entertainment through unexpected mashups and remixes. - [Reality TV Christmas Decor](https://www.trendhunter.com/trends/jersey-shore-3-piece-ornament-set): The Jersey Shore 3-Piece Ornament Set Turns the Holidays Orange (Category: Special) Implication: The home decor industry can capitalize on the growing demand for unique and personalized Christmas decorations by designing and producing new, innovative items. - [Punny Pop Culture Graffiti](https://www.trendhunter.com/trends/pop-culture-graffiti): Hanksy Scoured the Streets of NYC to Create Pun-Filled Artwork (Category: Art & Design) Implication: Artists in the street art industry can explore incorporating popular culture references and puns into their graffiti to attract attention and engage audiences. - [Sci-Fi Festive Dinners](https://www.trendhunter.com/trends/death-star-thanksgiving): These Death Star Thanksgiving Photographs are Dysfunctional (Category: Pop Culture) Implication: Utilizing creative photography techniques to capture unconventional family moments. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)