# Reverse Influencer Celebrities are tapping into hyperreality by creating social media influence. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 26, 2016 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reverse-influencer ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Reverse Influencer trend? **Reverse Influencer:** As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 30, 2015 to Jan 12, 2017 - Published: Jul 26, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Reverse Influencer trend ### Celebrity Personal Branding Traditional celebrities are adopting internet culture to cultivate their personal brands. ### Humor in Digital Marketing The incorporation of humor is becoming a popular trend in digital marketing campaigns. ### Inclusion in Advertising Brands are promoting messages centered around inclusivity to appeal to a broader audience. ## What the Reverse Influencer trend means for industry ### For Entertainment Industry Traditional celebrities are adopting digital platforms to engage with their audience and stay relevant. ### For Digital Marketing Industry The addition of humor is a valuable strategy to improve customer engagement in digital campaigns. ### For Advertising Industry Inclusive messages in ads promote brands with a more considerate and compassionate image. ## Workshop question How is your brand adapting to the marketing and media preferences of Gen Z? ## Trend signals for Reverse Influencer Trend score 3.3 out of 10, from popularity 51%, activity 39%, freshness 8%. - Popularity: 51% - Activity: 39% - Freshness: 8% ## Examples of the Reverse Influencer trend 7 featured examples from Jan 30, 2015 to Jan 12, 2017. - [Celebrity Selfie Editorials](https://www.trendhunter.com/trends/selfie-editorial): Interview Magazine's #ME Issue Celebrates the Celebrity Selfie (Category: Fashion) Implication: Fashion and beauty brands can leverage the celebrity selfie culture to collaborate with influential celebrities for marketing campaigns and product endorsements. - [Supermodel-Themed Messaging Stickers](https://www.trendhunter.com/trends/tytymoji-by-tyra-banks): 'Tytymoji by Tyra Banks' is a Set of Stickers from the Model (Category: Pop Culture) Implication: The entertainment merchandise industry can explore the potential of creating digital sticker sets and emojis based on popular TV shows and celebrities. - [Father-Daughter Rap Videos](https://www.trendhunter.com/trends/kanye-west-only-one): The Kanye West Only One Video is a Sentimental Clip with Daughter North (Category: Pop Culture) Implication: Musicians who incorporate sentimental themes and relatable imagery into their music videos can attract a wider audience and build brand loyalty. - [Laughable App-Filtered Duets](https://www.trendhunter.com/trends/comedic-snapchat-filters): Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters (Category: Pop Culture) Implication: Entertainment industry can incorporate comedic Snapchat filters and viral music videos to attract and engage audiences. - [Plant-Powered Drink Campaigns](https://www.trendhunter.com/trends/do-plants): Silk Shows How Venus Williams and DJ Khaled 'Do Plants' (Category: Lifestyle) Implication: Opportunities for companies to develop and market more plant-based food and drink options to meet consumer demand. - [Inclusive Patriotic Campaigns](https://www.trendhunter.com/trends/we-are-america): 'We Are America' Allows John Cena to Explain What Being American Is (Category: Pop Culture) Implication: Develop inclusive advertising campaigns that target diverse audiences and challenge societal norms. - [Branded Celebrity Channels](https://www.trendhunter.com/trends/youtube-channel): Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans (Category: Social Media) Implication: The entertainment industry can leverage digital platforms like YouTube to engage with fans, promote content, and build a loyal following. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)