# Revamped Tint Skin tints are becoming popular again due to prolonged mask wear. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 29, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-tint ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Revamped Tint trend? **Revamped Tint:** The need for people in North America to wear masks amidst the ongoing pandemic has resulted in a greater focus on skincare over makeup. Now that the region is slowly transitioning out of pandemic restrictions, makeup trends are lightweight and various skin tints have grown in popularity as consumers' grow accustomed to wearing cosmetic products regularly again. ## The consumer insight behind the Revamped Tint trend The COVID-19 pandemic has changed consumers' habits in a range of ways, whether that's in their hygiene habits or their daily rituals. Consumers are still turning to brands that allow them to adapt to their changing or changed needs and preferences that have come as a direct result of the pandemic. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 14, 2020 to Mar 24, 2021 - Published: Mar 29, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Revamped Tint trend ### Skincare-Makeup Hybrid Consumers are looking for skincare-makeup hybrids that are both beautifying and nourishing. ### Clean Beauty The demand for clean beauty products is growing, and consumers are seeking out brands that use natural, non-toxic and sustainably sourced ingredients. ### Lightweight Coverage Consumers want lightweight and flexible coverage that provides a natural look, especially as people will be seeking out products that provide breathable coverage. ## What the Revamped Tint trend means for industry ### For Skincare Skincare brands can develop skincare-makeup hybrids that cater to the growing demand for lightweight, breathable products that provide nourishing benefits. ### For Clean Beauty Clean beauty brands can create natural and non-toxic versions of popular makeup products like tinted moisturizers and lip tints to cater to the growing demand for clean beauty products. ### For Cosmetics Cosmetic brands can develop makeup products that include skincare ingredients to cater to a growing consumer focus on healthier, more natural beauty routines. ## Workshop question What are long-term changes in customer habits and preferences that your brand will have to adapt to? ## Trend signals for Revamped Tint Trend score 3.4 out of 10, from popularity 51%, activity 43%, freshness 10%. - Popularity: 51% - Activity: 43% - Freshness: 10% ## Examples of the Revamped Tint trend 5 featured examples from Dec 14, 2020 to Mar 24, 2021. - [Two-in-One Beetroot Cosmetics](https://www.trendhunter.com/trends/lip-tint-1): The Ere Perez Beetroot Cheek & Lip Tint is Available in Two Shades (Category: Fashion) Implication: Disruptive innovation opportunity for brands to create a clean and plant-based cosmetic line that includes multi-use beauty products. - [Ultra-Hydrating Skin Tints](https://www.trendhunter.com/trends/blurring-skin-tint): The Eaze Drop Blurring Skin Tint Achieves Light-to-Medium Coverage (Category: Pop Culture) Implication: Cosmetic companies can capitalize on the trend of skin-caring cosmetics and light-to-medium coverage products. - [Multitasking Lip Lotions](https://www.trendhunter.com/trends/lip-lotion): Alleyoop's Lip Lotion is a Balm, Mask, Tint, Gloss and Plumper in One (Category: Fashion) Implication: Companies in the beauty and skincare industry can explore the trend of multifunctional and adaptable products to create new disruptive innovations. - [Water-Infused Tinted Moisturizers](https://www.trendhunter.com/trends/loreal-paris-tinted-moisturizer): The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid (Category: Fashion) Implication: Opportunity for cosmetic companies to develop innovative skincare-makeup hybrid products that address the increasing demand for multitasking and nourishing cosmetics. - [Ultra-Dewy Tinted Moisturizers](https://www.trendhunter.com/trends/dewy-tinted-moisturizer): Becca's Light Shifter Dewing Tint Provides Instant Moisture (Category: Fashion) Implication: Opportunity for cosmetic brands to develop innovative, multi-benefit cosmetic products with skincare benefits and protection against environmental stressors. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)