# Revamped Partying Party culture transforms to include immersive tech and distinct narratives. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 12, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-partying ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Revamped Partying trend? **Revamped Partying:** Party culture is slowly transforming to include novelty experiences that prioritize more distinct forms of engagement, whether through tech or through spaces designed around enforced narratives. This shift comes as the norm of partying makes way for interactions that aren't solely centered around meeting people and consuming alcohol, but in elevating memorability. ## The consumer insight behind the Revamped Partying trend The wellness movement has caused many consumers, including young people, to reconsider the benefits of taking part in things like partying and drinking. Between this shift and the often high costs associated with partying in the traditional sense, many young consumers are making it a point to spend their money on nightlife options that offer a more distinct and memorable experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 22, 2016 to Jan 13, 2018 - Published: Jan 12, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Revamped Partying trend ### Novelty Experiences Consumers, especially young ones, are looking for distinctive and memorable experiences that transcend the traditional party scene. ### Immersive Technologies Virtual and augmented reality technologies continue to change the way people consume music and interact with their favorite brands. ### Interactive Gaming Gaming events and video game partnerships continue to rise due to the increasing popularity of eSports and the desire to offer interactive, physical gaming experiences. ## What the Revamped Partying trend means for industry ### For Hospitality and Events The party culture shift toward novelty experiences presents significant opportunities for hotels, event venues, and entertainment companies to offer unique and immersive experiences. ### For Music and Entertainment The rise of virtual and augmented reality technologies, as well as immersive gaming experiences, offers new avenues for artists and companies to create interactive music and entertainment experiences. ### For Interior Lighting and Design Customizable and interactive lighting solutions, like Nanoleaf Square, offer a new way for consumers to personalize and change the ambiance of their homes and offices. ## Workshop question How can your brand transform the experiences it curates, or the campaigns it pushes out, to prioritize customer experience and memorability? ## Trend signals for Revamped Partying Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%. - Popularity: 63% - Activity: 58% - Freshness: 8% ## Examples of the Revamped Partying trend 6 featured examples from Nov 22, 2016 to Jan 13, 2018. - [Interconnected Light Display Panels](https://www.trendhunter.com/trends/nanoleaf-square): The Nanoleaf Square Enhances Spaces with Light Simulations (Category: Tech) Implication: Businesses in this industry can leverage personalized illumination solutions to create an immersive and convenient home automation ecosystem. - [VR Album Experiences](https://www.trendhunter.com/trends/lune-rouge): TOKiMONSTA Fans Can Experience the World of 'Lune Rouge' in Virtual Reality (Category: Pop Culture) Implication: Artists and bands can leverage virtual reality technology to provide unique and immersive music experiences for their fans. - [Immersive Narrative-Driven Dining Experiences](https://www.trendhunter.com/trends/maman-le-mot): MAMAN LE MOT Takes Guests Back to France in 1943 (Category: Lifestyle) Implication: Hotels, restaurants, and event spaces can create immersive dining experiences that transport guests to different eras, or enhance the dining experience with interactive elements. - [Hilarious Dancing Board Games](https://www.trendhunter.com/trends/mad-moves): 'Mad Moves' Makes You Dance Out Humorous Combinations (Category: Lifestyle) Implication: The interactive and physically active nature of new board games like 'Mad Moves' provides opportunities for innovation in the entertainment industry. - [Zero-Gravity Music Festivals](https://www.trendhunter.com/trends/desperados-bass-drop): Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas (Category: Pop Culture) Implication: The music and entertainment industry can leverage the concept of zero-gravity music festivals to revolutionize live events, generating new revenue streams and captivating audience… - [In-Bed Gaming Events](https://www.trendhunter.com/trends/gaming-events): Mattress Brand Casper Partnered with eSports Organization 'Fnatic' (Category: Marketing) Implication: Gaming companies can collaborate with sleep-related brands, such as mattress companies, to offer unique experiences for their customers and explore new revenue streams. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)