# Revamped Pairings Food and beverage pairings are being offered in increasingly diverse forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 2, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-pairings ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Revamped Pairings trend? **Revamped Pairings:** The art of pairing food and beverages was once confined to dinner parties and restaurants, but brands are increasingly diversifying and transforming the traditional aspects of this practice. These reformed pairings, or the new mediums through which they're accessed or offered, takes the practice out of the simple "foodie" realm, and into one that caters to the shift towards experientialism, which is increasingly driving purchasing decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 27 to Nov 1, 2017 - Published: Nov 2, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Revamped Pairings trend ### Experientialism-driven purchasing Experientialism is driving purchasing decisions in the food and beverage industry, resulting in reformed and new mediums for food and beverage pairings. ### Subscription-based wine clubs Subscription-based wine clubs that offer unique food and wine pairing options are becoming popular. ### AI-Driven Meal Planning AI-Driven meal planning services are becoming popular to offer users new and interesting meal combinations. ## What the Revamped Pairings trend means for industry ### For Food and Beverage Food and beverage industry professionals can utilize these trends to offer unique and innovative pairing options. ### For Subscription Services Subscription services industry can leverage these trends to offer users exciting experiences and add more value to their services. ### For Artificial Intelligence Artificial intelligence technology is being deployed in the catering and meal planning industry to create unique and personalized food recommendations. ## Workshop question How can your brand cater to the rise in experiential consumption habits? ## Trend signals for Revamped Pairings Trend score 4.4 out of 10, from popularity 68%, activity 56%, freshness 8%. - Popularity: 68% - Activity: 56% - Freshness: 8% ## Examples of the Revamped Pairings trend 5 featured examples from Jan 27 to Nov 1, 2017. - [Festive Tea Pairings](https://www.trendhunter.com/trends/tea-pairing): DAVIDsTEA Created a Guide to Serving Food and Tea Together (Category: Lifestyle) Implication: The food and beverage industry can utilize tea and food pairing trends to develop new menu items and drinks for customers. - [AI-Enhanced Meals](https://www.trendhunter.com/trends/plant-jammer): Plant Jammer Was Created to Diversify Danish People's Meal Choices (Category: Lifestyle) Implication: Plant Jammer's AI-powered meal suggestions pose disruptive opportunities for the meal kit delivery industry. - [Complementary Wine Clubs](https://www.trendhunter.com/trends/wine-and-food-pairings): HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits (Category: Lifestyle) Implication: Integrating wine and food pairings into meal kit subscriptions, enhancing the customer experience. - [Plant-Based Wine Pairings](https://www.trendhunter.com/trends/guide-to-wine): Wine Folly's Guide to Wine Shares Vegan and Vegetarian Options (Category: Lifestyle) Implication: Disruptive opportunity for wineries to tap into the growing market of plant-based eaters by offering plant-based wine pairings and expanding their target audience. - [Ice Cream Wine Pairings](https://www.trendhunter.com/trends/wine-tasting-event): Friarwood and Scoop are Teaming Up for a Unique Wine Tasting Event (Category: Lifestyle) Implication: The wine and spirits industry can capitalize on the trend by organizing innovative and unconventional wine tasting events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)