# Revamped Nostalgia Products and services that were once nostalgic are rebranded for the modern day. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 28, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-nostalgia ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Revamped Nostalgia trend? **Revamped Nostalgia:** Toy and entertainment companies that are viewed as nostalgic for adults today are incorporating contemporary features to rebrand themselves for a younger audience. What were once relatively simple forms of entertainment are now adapting to the proclivities of children and teens born in the 21st century. This shift functions as evidence that traditional companies can stay afloat, so long as they are able to adapt on a topical level to the changing needs of their consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 6, 2016 to Nov 27, 2017 - Published: Dec 28, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Revamped Nostalgia trend ### Nostalgia Marketing Companies are rebranding themselves for younger generations by incorporating contemporary features to appeal to nostalgic adults and adapt to changing consumer needs. ### Gamification of Traditional Toys Traditional toy companies are incorporating digital features to keep up with the increasingly video game-dependent young generation, providing a more technologically advanced experience while still retaining the tactile aspect of play. ### Nostalgic Digital Revival Vintage digital toys and games are undergoing modern makeovers with mobile phone apps, combining elements of nostalgia with modern convenience and technology. ## What the Revamped Nostalgia trend means for industry ### For Toy Industry Traditional toy companies are adapting their products and marketing strategies to appeal to younger generations while keeping up with modern technology. ### For Entertainment Industry Nostalgic TV shows and cartoons are being brought back with the convenience of digital streaming services, catering to both children and adults for an ultimate nostalgia experience. ### For Gaming Industry Vintage video games are being gamified for the modern day with augmented reality features, providing a truly immersive, engaging and interactive nostalgia-driven experience. ## Workshop question How can your brand tweak its most traditional product or service to better suit modern proclivities? ## Trend signals for Revamped Nostalgia Trend score 4.0 out of 10, from popularity 60%, activity 52%, freshness 8%. - Popularity: 60% - Activity: 52% - Freshness: 8% ## Examples of the Revamped Nostalgia trend 5 featured examples from Sep 6, 2016 to Nov 27, 2017. - [AI-Assisted Racing Toys](https://www.trendhunter.com/trends/hot-wheels-ai): 'Hot Wheels AI' is a Modernized Version of the Classic Race Car Toys (Category: Life-Stages) Implication: Disruptive innovation opportunity: Incorporating advanced technologies, such as artificial intelligence, into traditional toy manufacturing processes to create innovative and imme… - [Retro Cartoon Subscription Boxes](https://www.trendhunter.com/trends/nick-box): The Nick Box Subscription Service Offers Exclusive Products (Category: Pop Culture) Implication: Subscription box services can explore partnerships with retro cartoon brands to offer exclusive merchandise and tap into the nostalgia market. - [Life Size AR Games](https://www.trendhunter.com/trends/super-mario-ar): Super Mario AR Allows You to Play the Nostalgic Game Outside in the Real World (Category: Tech) Implication: The gaming industry should embrace and invest in augmented reality technology to pave the way for the future of gaming experiences, as well as collaborate with developers who crea… - [Cartoon Subscription Services](https://www.trendhunter.com/trends/boomerang-tv): Boomerang TV is Now Available as a $5 Monthly Streaming Service (Category: Pop Culture) Implication: The rise of streaming services platforms enables companies to enter into the market of entertaining services and content, which has a great potential in the classic cartoon subscr… - [Nostalgic Digital Pet Apps](https://www.trendhunter.com/trends/my-tamagotchi-forever): The 'My Tamagotchi Forever' App Brings the Vintage Pet to Smartphones (Category: Tech) Implication: The success of 'My Tamagotchi Forever' highlights the growing demand for classic games to make a comeback in the mobile gaming industry. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)