# Revamped Gift Shop Brands enhance the traditional gift shop space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 22, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-gift-shop ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Revamped Gift Shop trend? **Revamped Gift Shop:** Gift shops are being elevated by brands in a range of industries, providing experiences that are more educational, interactive, or interesting than the typical gift shop space offers. Such transformations come as customers require experiential incentives to remain and purchase in a retail space. ## The consumer insight behind the Revamped Gift Shop trend With the rise of e-commerce, many previously niche markets have become saturated, leaving consumers with decision fatigue. With a myriad of options, consumers are turning to brands that go beyond traditional retail interactions and offer engaging experiences that they feel emotionally invested in. Brands that provide these meaningful interactions for consumers are more likely to win consumer loyalty and influence their purchasing decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 28, 2017 to Jun 21, 2019 - Published: Mar 22, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Revamped Gift Shop trend ### Experiential Retail Gift shops are being transformed to provide experiences that are more engaging than the typical gift shop space offers. ### Online-to-Offline Activations Companies that exist primarily online are attempting to captivate audiences by staging online-to-offline activations as a means of expanding their reach. ### Virtual Reality Experiences Retailers are offering virtual reality experiences to create a theme park-like atmosphere and emotionally connect with guests. ## What the Revamped Gift Shop trend means for industry ### For Hospitality Hospitality industries are revamping hotel gift shops to provide guests with unique shopping experiences. ### For Museums and Galleries Museums and galleries are collaborating with crowdfunding platforms to showcase innovative products and bring them closer to consumers. ### For Retail Retailers are going beyond traditional retail interactions and offering engaging experiences that consumers feel emotionally invested in. ## Workshop question Conceptualize a gift shop space that would offer your customers an elevated experience. ## Trend signals for Revamped Gift Shop Trend score 4.9 out of 10, from popularity 58%, activity 80%, freshness 8%. - Popularity: 58% - Activity: 80% - Freshness: 8% ## Examples of the Revamped Gift Shop trend 5 featured examples from Apr 28, 2017 to Jun 21, 2019. - [Striking Art Gift Shops](https://www.trendhunter.com/trends/art-gift-shop): Pierre Yovanovitch is Generous with the Color Palette for This Project (Category: Art & Design) Implication: The art and design retail industry can capitalize on the trend of creating striking art gift shops to enhance the customer experience and attract more visitors. - [Candy Shop Art Exhibits](https://www.trendhunter.com/trends/chrome-heart): Chrome Heart's Art Basel Exhibition Features a Candy Shop (Category: Art & Design) Implication: Retailers can explore opportunities to integrate retail spaces with immersive and interactive experiences to enhance customer engagement. - [Gift Shop VR Experiences](https://www.trendhunter.com/trends/dreamworks-gift): The DreamWorks Gift Shops Hosts VR Experiences With Walmart (Category: Marketing) Implication: Retailers can leverage VR experiences to attract and engage customers, driving sales and foot traffic. - [Crowdfunded Museum Merchandise](https://www.trendhunter.com/trends/new-museum): The New Museum is Selling Kickstarter Projects in Its Gift Shop (Category: Business) Implication: Collaborating with crowdfunding platforms allows museums to diversify their merchandise offerings while supporting innovative projects. - [Contemporary Hotel Gift Shops](https://www.trendhunter.com/trends/arlo-hotels): Arlo Hotels Works with Fancy to Create a Unique Shopping Experience (Category: Lifestyle) Implication: The hospitality industry can learn from Arlo Hotels' and Fancy's collaboration by incorporating globally sourced retail experiences into the guest experience. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)