# Evolved Packaging Visual rebranding to stand out among stale designs of competitors. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-food-packaging ## Key Figures - Trend score: 4.9/10 - Evidence articles: 12 ## What is the Evolved Packaging trend? **Evolved Packaging:** With prices of basic needs on the rise, companies struggling to set themselves apart from the competition are reevaluating their visual brand strategies. Novel packaging can help win over consumer attention in a sea of products with stagnant aesthetics. Successful rebranding has the simultaneous benefit of justifying higher prices. ## At a Glance - Evidence: 12 featured examples - Articles from: May 17 to Sep 18, 2009 - Published: Sep 23, 2009 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Evolved Packaging trend ### Innovative packaging design Companies are reevaluating their visual brand strategies by using unique packaging that helps them to win over consumer attention. ### Multifunctional packaging Multifunctional packaging design, such as wine boxes doubling as bird nesting boxes or cans featuring recipes to make the product more attractive to consumers. ### Blank bottle branding Some brands are moving away from traditional branding by introducing blank label bottles to challenge labels and branding prejudice. ## What the Evolved Packaging trend means for industry ### For Packaging industry The packaging industry can leverage innovative design to help companies stand out in a crowded market. ### For Food and beverage industry Companies in the food and beverage industry are redesigning their packaging to emphasize that their product is natural. ### For Alcohol industry The alcohol industry can develop high-end liquor packaging to attract a wider audience on the market. ## Trend signals for Evolved Packaging Trend score 4.9 out of 10, from popularity 72%, activity 67%, freshness 8%. - Popularity: 72% - Activity: 67% - Freshness: 8% ## Examples of the Evolved Packaging trend 12 featured examples from May 17 to Sep 18, 2009. - [Blank Bottle Branding](https://www.trendhunter.com/trends/absolut-vodka-no-label-edition): Absolut Vodka No Label Edition Coming in September (Category: Marketing) Implication: The alcohol industry can leverage the label-challenging trend to reinvent their branding strategies and appeal to a wider audience that values authenticity and individuality. - [Nostalgic Soda Packaging](https://www.trendhunter.com/trends/jordan-puopolo-sprite): Jordan Puopolo's Vintage-Inspired Sprite Redesign (Category: Art & Design) Implication: Beverage companies can incorporate nostalgic and creative packaging designs to enhance their products' brand identity and connect with consumers. - [Cryptic Beverage Packaging](https://www.trendhunter.com/trends/strange-drink-labels): Strange Drink Labels to Sell Bottles & Cans (Category: Lifestyle) Implication: Exploring creative packaging designs for beverages that stand out on store shelves. - [Baroque Liquor Bottles](https://www.trendhunter.com/trends/louis-xiii-bottle): Louis XIII Cognac Gets an All-New Luxe Look (Category: Luxury) Implication: The alcohol industry can explore luxurious packaging upgrades and sustainable packaging design to enhance brand image and appeal to discerning customers. - [Water Bottle Activism](https://www.trendhunter.com/trends/beau-pal-water): B'eau Pal Water Brings Awareness to India (Category: Eco) Implication: Innovation opportunities in creating socially conscious and environmentally friendly beverage products. - [Multifunctional Packaging](https://www.trendhunter.com/trends/wine-box-bird-nesting-box): Wine Box Doubles as a Bird Nesting Box (Category: Eco) Implication: The wine industry can explore innovative packaging designs that not only enhance branding and customer experience but also have additional functionalities to add value and sustain… - [Test Tube Water Bottles](https://www.trendhunter.com/trends/o-water-test-tube): O Water Has a Unique Bottle Shape (Category: Lifestyle) Implication: Developing unconventional packaging designs for bottled water and other beverages that stand out on store shelves. - [Pasta Skyscrapers](https://www.trendhunter.com/trends/ben-thorpe-alex-creamer-nyc-spaghetti): Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer (Category: Lifestyle) Implication: The creative spaghetti packaging concept presents an opportunity for food packaging companies to differentiate their products and engage consumers with unique designs. - [Pop Surrealism Packaging](https://www.trendhunter.com/trends/mountain-dews-green-label-art-volume-3): Mountain Dew's Green Label Art Volume 3 (Category: Art & Design) Implication: Soft drink companies can increase sales and customer loyalty by integrating artist-designed packaging. - [Ingredient-Focused Packaging](https://www.trendhunter.com/trends/red-bull-cola-design-friendship): Red Bull Cola Design Emphasizes Its All-Natural Contents (Category: Eco) Implication: Companies in the food and beverage industry are redesigning their packaging to showcase natural ingredients. - [Bedazzled Booze Bottles](https://www.trendhunter.com/trends/swarovski-iordanov-vodka): Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting (Category: Art & Design) Implication: The luxury goods industry can capitalize on the trend of embellishing high-end products with expensive materials like Swarovski crystals, catering to consumers who value opulence… - [Nuts with Warrants](https://www.trendhunter.com/trends/wanted-nut-packaging): Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews (Category: Lifestyle) Implication: Reinvent packaging design for various food items, including nuts, to better appeal to consumers and establish brand identity. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)