# Revamped Consignment The concept of second-hand designer shops is reinvented for modern consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 25, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-consignment ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Revamped Consignment trend? **Revamped Consignment:** Considering the Millennial's propensity for eco-consciousness and luxury goods, consignment shopping is a natural fit for their interests. As a result, this style of retail is being revisited and revamped. From digital drop-off consignment to designer-controlled consignment, tweaks to this space show an evolution that takes the Millennial appeal even further. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 24, 2016 to Mar 24, 2018 - Published: Jan 25, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Revamped Consignment trend ### Convenience Consignment Digital drop-offs, at-home pickups and appraisals, and exchange initiatives are all examples of consignment shopping being made more convenient for consumers. ### Designer Focus Consignment shops partnering with luxury labels, designer-endorsed resales, and high-end marketplaces are all showcasing a focus on designer clothing as a key area of sales growth. ### Experiential Shopping Experiential consignment shops, P2P clothing store openings, and luxury resell sites are all examples of consignment shopping being reinvented to offer a unique and interactive retail experience. ## What the Revamped Consignment trend means for industry ### For Retail From brick-and-mortar experiential consignment shops to online marketplaces, the retail industry is evolving to cater to consumers' growing interest in second-hand shopping. ### For Luxury The rise of designer-endorsed resales, high-end marketplaces, and luxury consignment shops are all disrupting the luxury industry and providing new revenue streams for brands. ### For Sustainability Convenience consignment options, exchange initiatives, and P2P clothing store openings are all promoting sustainable shopping practices and encouraging consumers to buy and sell second-hand clothing. ## Workshop question What is one movement within your industry that you could own, and how? ## Trend signals for Revamped Consignment Trend score 4.6 out of 10, from popularity 65%, activity 65%, freshness 8%. - Popularity: 65% - Activity: 65% - Freshness: 8% ## Examples of the Revamped Consignment trend 7 featured examples from Jan 24, 2016 to Mar 24, 2018. - [Consignment Jewelry Marketplaces](https://www.trendhunter.com/trends/consignment-jewelry): 'Gleem & Co.' is a Place to Buy and Insure One-of-a-Kind Pieces (Category: Business) Implication: The emergence of online consignment jewelry marketplaces like Gleem & Co. - [Luxury Resale Sites](https://www.trendhunter.com/trends/rebagg): Rebagg is an Online Second Market for Luxury Goods (Category: Luxury) Implication: Disruptive innovation opportunity: Explore ways to integrate luxury resale into existing fashion e-commerce platforms. - [Designer-Endorsed Consignment](https://www.trendhunter.com/trends/the-realreal): Stella McCartney and The RealReal are Selling Designer Labels (Category: Eco) Implication: Designer-endorsed consignment offers a potential innovation opportunity for fashion retailers to tap into the growing demand for sustainable fashion. - [Second-Hand Clothing Initiatives](https://www.trendhunter.com/trends/exchage-old-clothes): The New Macy’s Promotion Allows Customers to Exchange Old Clothes (Category: Social Good) Implication: Macy's initiative showcases a disruptive innovation opportunity for the retail industry in promoting sustainable shopping. - [Experiential Consignment Shops](https://www.trendhunter.com/trends/luxury-consignment): 'The Real Real' is a Place to Resell a Variety of Luxury Goods (Category: Business) Implication: The Real Real is disrupting the luxury consignment industry by creating a seamless shopping experience for customers to buy and sell high-end goods. - [P2P Clothing Store Openings](https://www.trendhunter.com/trends/depops-la): Depop's L.A-based Store is the Brand's First Brick-and-Mortar Effort (Category: Fashion) Implication: The fashion industry can incorporate more peer-to-peer and consignment models to cater to the growing demand for sustainable and affordable fashion. - [Pick-Up Fashion Consignments](https://www.trendhunter.com/trends/fashion-consignment): My Modern Closet Collects Garments from Consumers for Easy Cash Swaps (Category: Marketing) Implication: Developing innovative platforms that streamline the process of buying, selling, and donating clothing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)