# Revamped Cable The traditional cable TV model is revamped to compete with streaming services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 3, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/revamped-cable ## Key Figures - Trend score: 1.5/10 - Evidence articles: 4 ## What is the Revamped Cable trend? **Revamped Cable:** Cable TV services have seen stiff competition in the past few years due to the popularity of their more affordable and convenient streaming counterparts, and brands within this space are aiming to re-shift consumer focus. These services aim to compete by offering less expensive and more curated offerings, adapting to the exact needs that shifted attention away from traditional cable. ## The consumer insight behind the Revamped Cable trend In a world where streamed entertainment is now the norm for its convenience and cost benefits, consumers require enhanced incentives in order to revert back to more traditional modes of entertainment. For the average consumer, price accessibility is crucial in most purchase decisions they make—and they’re drawn to brands that consider this in the packaging of their products and services. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 26, 2018 to Jun 28, 2019 - Published: Jul 3, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Revamped Cable trend ### Curated Cable Services Cable TV services are being revamped by offering less expensive and more curated offerings to lure back consumers. ### Consolidated Video Subscriptions TV services are using a unified interface for every kind of content to make it easy for cord-cutters to move between cable, Internet, on-demand and streaming platforms. ### Mobile Cable Services Low-cost mobile cable services are being developed with modern needs in mind to lure back consumers. ## What the Revamped Cable trend means for industry ### For Telecommunications Cable TV and streaming services represent an opportunity for telecommunication industry players to develop new business models that can help them compete in this market. ### For Entertainment The entertainment industry has been disrupted by the rise of low-cost cable and streaming services, creating new opportunities and challenges for content providers. ### For Technology The development of new and more sophisticated video streaming technology has allowed cable and streaming services to compete in new ways in the entertainment market. ## Workshop question How could your brand take inspiration from its competitors? ## Trend signals for Revamped Cable Trend score 1.5 out of 10, from popularity 17%, activity 20%, freshness 8%. - Popularity: 17% - Activity: 20% - Freshness: 8% ## Examples of the Revamped Cable trend 4 featured examples from Feb 26, 2018 to Jun 28, 2019. - [Low-Cost Live TV](https://www.trendhunter.com/trends/philo-streaming-service): The Philo Streaming Service Will Be Available on Android (Category: Tech) Implication: The development of native streaming apps and cross-platform compatibility in entertainment streaming provides opportunities for companies to increase their market share. - [Low-Cost Mobile Cable Services](https://www.trendhunter.com/trends/tv-plus): The 'TV PLUS' Reduces Your Cable Costs by Up to 50% (Category: Tech) Implication: Many individuals are opting for streaming services and traditional providers could benefit from developing more cost-effective and mobile options to remain competitive. - [Affordable TV Streaming Services](https://www.trendhunter.com/trends/philo-tv): Philo TV is Offering a Curated List of Channels at a Low Cost (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop new TV streaming services that offer affordable plans and a curated selection of channels to attract cost-conscious consumers. - [Consolidated TV Subscriptions](https://www.trendhunter.com/trends/tv-subscription): This TV Service Uses a Unified Interface for Every Kind of Content (Category: Pop Culture) Implication: The streaming service industry can benefit from developing TV subscriptions with consolidated interfaces that streamline content browsing and switching across platforms. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)