# Reusable Packaging Offering a fun, eco alternative, brands focus on use after consumption. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 19, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reusable-packaging ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Reusable Packaging trend? **Reusable Packaging:** A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 13, 2013 to May 27, 2015 - Published: Aug 19, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Reusable Packaging trend ### Sustainable Packaging Brands are creating reusable packaging in response to consumer demand for more eco-friendly products. ### Novel Product Design Packaging designed for a second use or purpose appeals to consumers interested in unique and creative product design. ### Eliminating Single-Use Containers Reusable take-out container services are being developed to replace single-use containers and create a waste-free dining experience. ## What the Reusable Packaging trend means for industry ### For Packaging Industry The shift towards sustainable and reusable packaging presents an opportunity for companies to innovate and design new products. ### For Food and Beverage Industry Restaurants and food companies can adopt reusable packaging and take-out container services to reduce waste and appeal to eco-conscious consumers. ### For Fashion and Footwear Industry Fashion brands can create packaging that serves a second purpose, such as the Cross Shoe packaging which doubles as a lunchbox, to create a unique and sustainable brand identity. ## Trend signals for Reusable Packaging Trend score 4.4 out of 10, from popularity 62%, activity 63%, freshness 8%. - Popularity: 62% - Activity: 63% - Freshness: 8% ## Examples of the Reusable Packaging trend 4 featured examples from Dec 13, 2013 to May 27, 2015. - [Reusable Shoe Packaging](https://www.trendhunter.com/trends/cross-shoe): The Cross Shoe Packaging is Designed to Hold Beer and Fries (Category: Fashion) Implication: The Cross Shoe's innovative reusable packaging presents an opportunity for the footwear industry to adopt eco-friendly packaging solutions. - [Reusable Take-Out Containers](https://www.trendhunter.com/trends/takeout-containers): The 'GO Box' is Designed to Replace Single-Use Restaurant Containers (Category: Eco) Implication: The food service industry has an opportunity to reduce its environmental impact and differentiate itself by adopting reusable take-out container systems. - [Alphabetic Block Branding](https://www.trendhunter.com/trends/johan-nystrom-tea-packaging): Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle (Category: Eco) Implication: Opportunity for disruptive innovation in the packaging industry through the development of eco-friendly packaging solutions that combine aesthetics with sustainability. - [Reusable Milk Bottles](https://www.trendhunter.com/trends/reusable-milk-bottles): The Straus Family Creamery Sells Dairy Products in Sustainable Containers (Category: Lifestyle) Implication: Food and beverage companies can adopt reusable packaging to reduce waste and enhance their eco-friendly image. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)