# Reusable Loyalty Brands are launching reusable container programs with perks for consumers. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Aug 5, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reusable-loyalty ## Key Figures - Trend score: 5.8/10 - Evidence articles: 5 ## What is the Reusable Loyalty trend? **Reusable Loyalty:** Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders. Some of these initiatives carry promising perks, ultimately driving consumer loyalty—from special discounts at favorite restaurants to a seamless experience of the return process. ## The consumer insight behind the Reusable Loyalty trend Increasingly aware of the immediacy of climate change, consumers look for substantial ways to curb waste in their day-to-day, especially when they are on-the-go. As a result, individuals in this space prioritize eco-conscious solutions that are seamless and convenient. A new responsibility in their already busy lifestyles, consumers strive to keep motivated by looking for beneficial incentives, which come as an addition to their peace of mind. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 21, 2020 to Nov 1, 2021 - Published: Aug 5, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reusable Loyalty trend ### Reusable Container Programs Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders, driving consumer loyalty through perks and incentives. ### Subscription-Based Reusable Containers Subscription-based reusable container programs like Dispatch Goods are disrupting traditional takeout orders by offering a convenient and eco-friendly alternative, while incentivizing consumers with perks such as no extra fees for containers, monthly sustainability reports, and access to exclusive restaurant deliveries. ### Reusable QSR Food Containers Reusable QSR food containers, like the custom container produced by Tupperware for Tim Hortons, have the potential to reshape the quick-service industry by reducing the reliance on single-use packaging, while creating circular reuse and awareness through QR codes and pilot programs. ## What the Reusable Loyalty trend means for industry ### For Food and Beverage The food and beverage industry is actively seeking ways to reduce the impact of waste on the planet and is embracing innovative packaging solutions and sustainable initiatives. ### For Plastic and Packaging Driven by consumer demand and government regulations, the plastic and packaging industry is evolving towards more sustainable and responsible practices, leading to disruptive innovation opportunities in reusable container programs and subscription-based services. ### For Technology and Apps The emergence of new technologies and apps, such as the Dispatch Goods app, is making it easier for consumers to make sustainable choices, while providing valuable data and insights on the impact of consumption and waste. ## Workshop question How might you enhance your loyalty program in a way that benefits the planet? ## Trend signals for Reusable Loyalty Trend score 5.8 out of 10, from popularity 83%, activity 80%, freshness 10%. - Popularity: 83% - Activity: 80% - Freshness: 10% ## Examples of the Reusable Loyalty trend 5 featured examples from Feb 21, 2020 to Nov 1, 2021. - [Reusable Fast Food Packaging](https://www.trendhunter.com/trends/fast-food-packaging1): PriestmanGoode Utilizes Cocoa Bean Shells in New Innovative Project (Category: Eco) Implication: The food packaging industry has the opportunity to innovate by developing reusable and sustainable alternatives to single-use plastic. - [Reusable Mug Initiatives](https://www.trendhunter.com/trends/reusable-mugs): The NextGen Cup Challenge Shares Reusable Mugs That Can Be Borrowed (Category: Eco) Implication: Disruptive innovation opportunity: Implement reusable packaging in the food and beverage industry to minimize single-use plastic waste. - [Reusable Takeout Container Programs](https://www.trendhunter.com/trends/takeout-container1): Wisebox is an Eco-Conscious Alternative to Regular Containers (Category: Eco) Implication: Restaurants can reduce waste by implementing initiatives like reusable takeout container programs to attract eco-conscious customers and differentiate themselves from competitors. - [Subscription-Based Reusable Containers](https://www.trendhunter.com/trends/food-container-system): Dispatch Goods Boasts an Eco-Friendly Food Container System (Category: Eco) Implication: There is immense potential in the food delivery industry to expand into sustainable and eco-friendly choices by offering reusable containers for takeout. - [Reusable QSR Food Containers](https://www.trendhunter.com/trends/reusable-tupperware): This Reusable Tupperware Supports Loop Partner Tim Hortons (Category: Eco) Implication: Food and beverage packaging will need to adapt to the trend towards reusable containers and circular packaging solutions, offering opportunities for new materials, technologies, a… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)