# Reusable Hygiene Standard hygiene products are redesigned to reduce waste. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 9, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/reusable-hygiene ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Reusable Hygiene trend? **Reusable Hygiene:** Single-use hygiene products are often necessary but, unsurprisingly harmful to the environment for the waste they produce. Emerging brands in this space are prioritizing hygiene-related products that aim to reduce consumer waste with designs that are easily cleaned or sterilized, rather than thrown away after use. ## The consumer insight behind the Reusable Hygiene trend Consumers are becoming increasingly adopting preventative care routines as concerns about personal hygiene are raised in the face of issues like virus-spreading. The measures they have to take in order to achieve this form of maintenance are often at a crossroads with consumers' growing desire to live in a way that's less harmful to the environment. Brands that are able to avoid wasteful production or use are more favorable to these consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 19, 2019 to Feb 26, 2020 - Published: Mar 9, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reusable Hygiene trend ### Reusable Hygiene The trend towards sustainability in the hygiene industry is set to grow as single-use items gain criticism for waste production. ### Eco-Friendly Products Brands focusing on eco-friendly products are gaining popularity with increasing health awareness of consumers being at a crossroads with wasteful production practices. ### Natural and Organic Oral Care The market for natural-based oral care products is set to soar as consumers look for ways to keep teeth clean naturally. ## What the Reusable Hygiene trend means for industry ### For Personal Hygiene The personal hygiene industry needs to adopt eco-friendly practices as more consumers demand environmentally conscious alternatives to standard one-use products. ### For Travel Products that are designed for travel to help reduce plastic waste, such as LastSwab and LastTissue, are on the rise and set to benefit travelers seeking to reduce the ecological footprint of their journey. ### For Oral Care The oral care industry has the opportunity to target the increased health and wellness aware demographic drawn to natural ingredients, like activated charcoal, and eco-friendly packaging. ## Workshop question How could your brand prioritize waste-reducing production/design? ## Trend signals for Reusable Hygiene Trend score 5.6 out of 10, from popularity 83%, activity 76%, freshness 9%. - Popularity: 83% - Activity: 76% - Freshness: 9% ## Examples of the Reusable Hygiene trend 4 featured examples from Apr 19, 2019 to Feb 26, 2020. - [Sustainable Cotton Swab Alternatives](https://www.trendhunter.com/trends/lastswab): The 'LastSwab' is the World's First Reusable Cotton Swab (Category: Eco) Implication: LastSwab addresses the need for sustainable alternatives in the cosmetics industry, providing a reusable option for cotton swabs. - [Reusable Tissue Packs](https://www.trendhunter.com/trends/tissue-pack): LastTissue Revives the Handkerchief to Fight Disposable Tissues (Category: Eco) Implication: With consumers increasingly valuing eco-friendly and sustainable products, there is an opportunity within the consumer goods industry to introduce innovative reusable alternatives… - [Whitening Charcoal-Infused Flosses](https://www.trendhunter.com/trends/charcoal-floss): The Lucky Teeth Charcoal Floss Has a 100% Biodegradable Design (Category: Eco) Implication: Companies should focus on developing and promoting natural and eco-friendly products, such as floss, toothbrushes and toothpaste, to appeal to more environmentally conscious consu… - [Digital Wireless Ear-Pick Kits](https://www.trendhunter.com/trends/bebird-20): Bebird 2.0 is the Second Generation Ear Pick Set with an Endoscope (Category: Lifestyle) Implication: The healthcare industry can leverage digital wireless ear-pick kits to provide safer and more effective ear cleaning solutions ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)