# Retro Reclamation Fashion-forward brands wield gaming nostalgia to appeal to mature consumers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 22, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/retro-reclamation ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Retro Reclamation trend? **Retro Reclamation:** Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results. ## At a Glance - Evidence: 6 featured examples - Articles from: May 6, 2017 to May 22, 2018 - Published: May 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Retro Reclamation trend ### Gaming Nostalgia Collaborations Fashion and skincare brands collaborate with retro gaming franchises on unexpected product ranges to appeal to luxury-inclined consumers. ### Designer Bootleg Products Luxury brands release a line of designer bootleg products for consumers looking for a playful touch in their purchases. ### Mixed Material Sneakers Haute couture labels create sneakers with radically different materials that offer a striking statement-making exterior for style-savvy consumers. ## What the Retro Reclamation trend means for industry ### For Fashion and Beauty Fashion and skincare brands collaborate with retro gaming franchises that offer unique product ranges for today's mature consumers, driven by nostalgia. ### For Luxury Market Designer bootleg products create playful, tongue-in-cheek goods that merge classic aesthetics and modern style for the high-end consumer market. ### For Footwear Industry Haute couture labels release mixed material sneakers that offer a striking and statement-making exterior that combines luxury with streetwear-style demanded by today's consumers. ## Workshop question How can your brand reclaim retro experiences in a refreshing way that appeals to mature luxury consumers? ## Trend signals for Retro Reclamation Trend score 4.3 out of 10, from popularity 59%, activity 63%, freshness 8%. - Popularity: 59% - Activity: 63% - Freshness: 8% ## Examples of the Retro Reclamation trend 6 featured examples from May 6, 2017 to May 22, 2018. - [Video Game Cosmetics Collections](https://www.trendhunter.com/trends/shu-uemura-x-super-mario): The Shu Uemura x Super Mario Collection is Focused on Playtime (Category: Marketing) Implication: The cosmetics industry can explore collaborations with iconic video game franchises to create unique and nostalgic collections. - [Chunky Bejeweled Sneakers](https://www.trendhunter.com/trends/bejeweled-sneakers): Gucci's SEGA Silhouette is Constructed with Mixed Materials (Category: Fashion) Implication: Manufacturing companies can explore the use of mixed materials and bold designs to create unique and in-demand footwear. - [Video Game-Inspired Sneakers](https://www.trendhunter.com/trends/rs0): SEGA and PUMA Rework the RS-0 Sneaker with Sonic and Dr. Eggman (Category: Fashion) Implication: Sportswear companies can explore collaborations with video game franchises to create unique and highly sought-after footwear. - [Modernized Video Game Apparel](https://www.trendhunter.com/trends/nintendo-collection): This Nintendo Collection from Uniqlo Features Designs from a Contest (Category: Fashion) Implication: Fashion brands can capitalize on the popularity of video games by designing collections inspired by popular franchises. - [Designer Bootleg Phone Cases](https://www.trendhunter.com/trends/bootleg-phone-cases): Gucci's New iPhone Cases Intentionally Look Fake (Category: Luxury) Implication: Fashion accessory brands can capitalize on the popularity of bootleg designer products by creating their own unique and highly coveted accessory lines. - [In-Store Retro Arcade Activations](https://www.trendhunter.com/trends/lets-play-line): Bloomingdale's Promotes Its Lets Play Line with In-Store Arcades (Category: Marketing) Implication: Retail companies can use gaming experiences to attract customers, promote products and improve customer engagement. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)