# Retro Electric Manufacturers are updating vintage vehicles to have electric capabilities. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 22, 2019 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/retro-electric ## Key Figures - Trend score: 5.9/10 - Evidence articles: 6 ## What is the Retro Electric trend? **Retro Electric:** As electric modes of transportation are being favored by the public for a variety of reasons—a big one of them being sustainability— manufacturers expand the category to include vintage vehicles. This, in turn, embraces nostalgic consumer tendencies that draw attention to the offering. ## The consumer insight behind the Retro Electric trend People tend to perceive retro design as familiar and thus, a break from the ever-changing, innovation-forward environment around them which can often be perceived as ubiquitous in design and, particularly in the case of data-driven tech, nefarious. The combination of retro design and tech-forward properties allows consumers to not only enjoy the allure of vintage but an implied sense of trustworthiness, while enabling a more convenient and eco-conscious experience. ## At a Glance - Evidence: 6 featured examples - Articles from: May 27 to Nov 18, 2019 - Published: Nov 22, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Retro Electric trend ### Retrofitted Electric Vehicles Manufacturers are updating vintage vehicles with electric capabilities. ### Vintage Design with Modern Technology Combination of retro design and tech-forward properties enables a more convenient and eco-conscious experience. ### Preservation of Classic Cars Conversion of classic cars to eco-friendly vehicles with modern electric components. ## What the Retro Electric trend means for industry ### For Automotive The automotive industry can explore the potential for retrofitting vintage cars with electric capabilities and preserving classic designs. ### For Transportation The transportation industry can explore the potential for offering eco-friendly urban electric transportation solutions and electric boats. ### For Sustainability The sustainability industry can explore the potential for vintage design with modern technology to cater to sustainable needs and preferences of consumers. ## Workshop question How could you mix retro and futuristic design in your offering? ## Trend signals for Retro Electric Trend score 5.9 out of 10, from popularity 80%, activity 88%, freshness 9%. - Popularity: 80% - Activity: 88% - Freshness: 9% ## Examples of the Retro Electric trend 6 featured examples from May 27 to Nov 18, 2019. - [Retro-Styled Electric Watercrafts](https://www.trendhunter.com/trends/tahoe14-electric-boat): The Tahoe-14 Electric Boat Has an Eco-Friendly Yet Retro Design (Category: Autos) Implication: The boating and marine industry can capitalize on the trend of retro-styled electric watercrafts by offering high-end, sustainable boat designs to eco-conscious consumers. - [Custom Vintage Electric Cars](https://www.trendhunter.com/trends/vintage-electric-cars): Garage Italia Customs Brings a Retro Fiat 500 into the 21st Century (Category: Autos) Implication: Auto manufacturers and custom car shops can explore the potential for niche markets with vintage electric car conversions and unique interior design. - [Modernized Electric Cruiser Bikes](https://www.trendhunter.com/trends/classic-ebike): The 'Classic E-bike' from Carota Design is Speedy and Efficient (Category: Eco) Implication: Increased demand for urban e-bikes suggests opportunities for the manufacturing industry to develop more affordable and accessible models for the mass market. - [Retro Car-Inspired eBikes](https://www.trendhunter.com/trends/capri-ebikes): The Capri e-Bikes Come in Two Style Options (Category: Eco) Implication: Disruptive innovation opportunity: Create electric bikes that combine classic/vintage aesthetics and modern technology to meet the urban commuter market's need for lightweight, fu… - [Electrically Retrofitted Classic Cars](https://www.trendhunter.com/trends/lunaz-design): Lunaz Design Aims to Change the Face of Classic Vehicles (Category: Autos) Implication: Disruptive Innovation Opportunity: Developing specialized expertise in retrofitting classic cars with electric powertrains, offering unique services to classic car owners and enha… - [Electrically Retrofitted Classic Cars](https://www.trendhunter.com/trends/hot-rod-ev): GM Created a Hot Rod EV from a 1960s Pickup Truck (Category: Autos) Implication: Disruptive innovation opportunities in providing services and products for retrofitting vintage cars with modern technology. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)