# Retreat Culture Brands align with spiritual principles for Millennial appeal. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 30, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/retreat-culture ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Retreat Culture trend? **Retreat Culture:** Though Millennials are less likely to be involved with or motivated by religion, many continue to express an interest in spirituality, meditation and holistic wellness. As a result, brands are offering experiences that closely mimic the religious or spiritual "retreat," whilst continuing to align with modern-day interests, such as social media or entertainment. By combining community-oriented values with the often solitary activities favored by Millennials, brands create a hybrid experience that promotes self-care and wellness in an accessible way. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 21, 2015 to Sep 13, 2016 - Published: Nov 30, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Retreat Culture trend ### Spiritual retreats Brands are offering experiences that closely mimic the religious or spiritual 'retreat,' promoting self-care and wellness in an accessible way. ### Theme-specific retreats Unique retreat programs offer a focused and personalized approach to wellness, such as outdoor writing retreats or television-themed retreats. ### Holistic wellness Retreats offer a variety of activities that address mental, physical, and emotional wellness, such as stress-reducing getaways and rejuvenating yoga retreats. ## What the Retreat Culture trend means for industry ### For Wellness industry The wellness industry is expanding to offer various forms of retreats for people seeking an alternative way to care for themselves. ### For Travel industry Travel agencies are partnering with wellness and mindfulness businesses to promote unique retreat experiences for customers searching for purposeful vacations. ### For Technology industry Technology companies are sponsoring unique retreat experiences, such as the Samsung-sponsored binge-watching retreat, to entice consumers to their products while promoting mindfulness and self-care. ## Workshop question On a holistic level, design a new strategy that would reach the demographic of consumers most concerned with their own wellbeing. ## Trend signals for Retreat Culture Trend score 2.7 out of 10, from popularity 42%, activity 31%, freshness 8%. - Popularity: 42% - Activity: 31% - Freshness: 8% ## Examples of the Retreat Culture trend 6 featured examples from Jul 21, 2015 to Sep 13, 2016. - [Television-Themed Retreats](https://www.trendhunter.com/trends/binge-watch): This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace (Category: Marketing) Implication: Creating specialized retreats and grants for binge-watching enthusiasts within the entertainment industry. - [Mindful Beauty Bars](https://www.trendhunter.com/trends/the-beauty-bar): Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar' (Category: Marketing) Implication: Innovating beauty and wellness products and services that cater to the mindful living trend. - [Rejuvenating Yoga Retreats](https://www.trendhunter.com/trends/Travel-Yogi): The Travel Yogi Service is Ideal For Solo Women Travelers (Category: Lifestyle) Implication: Creating partnerships with yoga instructors and ensuring safe retreat locations can lead to disruptive changes in the wellness retreat industry. - [Outdoor Writing Retreats](https://www.trendhunter.com/trends/writing-retreat): The Wilder Running and Writing Retreat Emphasizes Fitness and Creativity (Category: World) Implication: The travel and tourism industry can capitalize on the wellness tourism trend by offering specialized retreat packages that combine fitness, creativity, and a sense of community. - [Productive Halal Retreats](https://www.trendhunter.com/trends/halal-travel): This Halal Travel Service Combines Travel With Spiritual Growth (Category: Social Good) Implication: The travel and tourism industry can cater to the growing demand for halal travel services by offering specialized packages and experiences to Muslim travelers. - [Stress-Reducing Getaways](https://www.trendhunter.com/trends/stress-reset): The Stress Re-Set Retreat Helps Women Tackle the Cycle of Burnout (Category: Lifestyle) Implication: Health and wellness providers, including nutritionists and physical therapists, can benefit from partnering with retreat organizers, such as The Body Retreat, to offer holistic he… ## Recent trend clusters - 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