# Retirement Auto The auto industry doubles down on retiring Boomers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 3, 2017 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/retirement-auto ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Retirement Auto trend? **Retirement Auto:** As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 10 to Jul 31, 2017 - Published: Aug 3, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Top markets: North America ## Themes within the Retirement Auto trend ### Boomer-Centric Marketing Auto companies are targeting affluent and dependent-free Boomers with retro marketing and potentialist lifestyle features. ### Glamping for Boomers Baby boomer retirement has led to an increase in luxurious camping options such as Elite Caravans' lavish offerings. ### Psychedelic Guerrilla Marketing Artists like Chris Labrooy are creating moving image pieces that utilize pastel colors and graphic curved lines to pay homage to iconic cars like the Volkswagen Beetle. ## What the Retirement Auto trend means for industry ### For Automotive Industry Boomer-centric marketing and retro features provide a disruptive innovation opportunity for automakers. ### For Outdoor Recreation Industry As more Boomers enter retirement, glamping options like Elite Caravans and Tvan MK5 Off-Road Camper Trailers offer a disruptive opportunity for outdoor recreation companies. ### For Marketing and Advertising Industry Psychedelic guerrilla marketing like Chris Labrooy's moving image pieces offer a disruptive innovation opportunity for marketing and advertising companies. ## Workshop question What is the next phase of your current customer's life, and how do you fit into it? ## Trend signals for Retirement Auto Trend score 4.3 out of 10, from popularity 57%, activity 65%, freshness 8%. - Popularity: 57% - Activity: 65% - Freshness: 8% ## Examples of the Retirement Auto trend 4 featured examples from Jan 10 to Jul 31, 2017. - [Luxurious Boomer-Centric Caravans](https://www.trendhunter.com/trends/elite-caravans): Elite Caravans are Geared Toward Wealthy Baby Boomers (Category: Autos) Implication: The hospitality industry can capitalize on the glamping trend by offering upscale camping experiences and luxury accommodations for different customer segments. - [Retro-Futuristic Van Concepts](https://www.trendhunter.com/trends/id-buzz): The Volkswagen 'ID Buzz' Van Refences the Hippy Vans of the 60s (Category: Autos) Implication: The automotive industry can benefit from creating retro-futuristic designs with modern twists for new customers. - [Backcountry Camper Trailers](https://www.trendhunter.com/trends/camper-trailers): The Tvan MK5 Off-Road Camper Trailers Withstand Any Terrain (Category: Autos) Implication: Manufacturers of outdoor recreational equipment that cater to adventurous individuals seeking comfortable camping experiences in challenging terrains. - [Psychedelic Car Films](https://www.trendhunter.com/trends/moving-image): Chris Labrooy's 'Cut & Shut' is a Moving Image Homage to Volkswagen Icons (Category: Autos) Implication: Exploring new ways to showcase and promote iconic car models through creative digital manipulation. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)