# Retinol Care Common drugstore brands are incorporating retinol into body care products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 27, 2023 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/retinol-care ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Retinol Care trend? **Retinol Care:** Widely available, affordable personal care brands are now incorporating retinol into the new body care products--ranging from body washes to lotions. While body care with "active" ingredients was once more specific to luxury cosmetic brands, consumer demand in this space has resulted in large brands making these products more accessible to the average consumer. ## The consumer insight behind the Retinol Care trend Consumers' expanding knowledge of skincare has resulted in a higher demand for "active" ingredients in products, and this has extended to the body care space. This shift is no longer specific to luxury cosmetics, with more drugstore brands offering these ingredients in similarly novel formulations or products. As personal care continues to be an important part of customers' routines, brands that prioritize affordable but effective ingredients will reach more consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 2, 2021 to Oct 26, 2023 - Published: Jun 27, 2023 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Retinol Care trend ### Active Ingredient Body Care Consumer demand for active ingredients in skincare products has extended to body care, resulting in personal care brands incorporating ingredients like retinol into body lotions and washes. ### Affordable Premium Body Care Premium ingredients are being used in affordable self-care cosmetics as personal care continues to be an essential aspect of customers' routines. ### Free-From Formulations Gold Bond's new products without phthalates, dyes, and parabens demonstrate the demand for free-from formulations in personal care products. ## What the Retinol Care trend means for industry ### For Personal Care The personal care industry should prioritize affordable but effective ingredients in formulations as consumers demand active ingredients in more accessible products. ### For Skincare inspired approaches to total body care represent an opportunity for cosmetic brands to appeal to consumers seeking versatile and comprehensive self-care solutions. ### For Sustainability Packaging innovations like using post-consumer recycled plastic will help to reduce environmental impacts of beauty and personal care products. ## Workshop question How could your brand better balance low costs to appeal to more consumers? ## Trend signals for Retinol Care Trend score 4.3 out of 10, from popularity 64%, activity 48%, freshness 19%. - Popularity: 64% - Activity: 48% - Freshness: 19% ## Examples of the Retinol Care trend 8 featured examples from Apr 2, 2021 to Oct 26, 2023. - [Retinol-Infused Skin Creams](https://www.trendhunter.com/trends/advanced-clinicals): Advanced Clinicals' Retinol Cream Helps Reduce Signs of Aging (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate retinol and natural botanical ingredients into skincare products to meet the growing demand for effective anti-aging solutions. - [Accessible Clinical Skincare](https://www.trendhunter.com/trends/matter-of-fact): Matter of Fact's Potent Formulas are Launching in Sephora (Category: Fashion) Implication: The beauty and skincare industry is experiencing a shift towards clinical and scientifically-backed solutions. - [Plant-Based Retinol Lotions](https://www.trendhunter.com/trends/supermatcha-body-lotion): iota's Supermatcha Body Lotion+ Delivers a Firming, Nutritional Boost (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend of plant-based retinol lotions by developing innovative products that offer natural and sustainable alternatives to tr… - [Specialized Free-From Body Lotions](https://www.trendhunter.com/trends/gold-bond-products): These New Gold Bond Products Support Skin Hydration (Category: Fashion) Implication: Looking to create personalized skincare routines for individuals based on their lifestyles, preferences, and skin types to cater to the clean beauty trend. - [Silky Body Washes](https://www.trendhunter.com/trends/silky-body-wash): Canus' Nature Silky Body Wash Combines Goat Milk and Lavender Oil (Category: Fashion) Implication: Canus' Nature Silky Body Wash is indicative of the natural skincare industry trend and presents opportunities for other companies to create similar products with natural ingredien… - [Targeted Body Care Cosmetics](https://www.trendhunter.com/trends/premium-body-care): These New Olay Premium Body Care Products Include Three Collections (Category: Marketing) Implication: Cosmetic companies can explore targeted body care products and premium ingredients to elevate the body care category. - [Retinol-Infused Body Moisturizers](https://www.trendhunter.com/trends/retinol-body-lotion): The Versed Firm Ground Retinol Body Lotion is Lightweight (Category: Marketing) Implication: The cosmetics industry can take advantage of retinol-infused products to provide more efficient and impressive solutions for skincare. - [Tightening Pumpkin Creams](https://www.trendhunter.com/trends/pumpkin-proretinol-cream): The Pumpkin Pro-Retinol Cream Has Upcycled Ingredients & Bio-Retinol (Category: Fashion) Implication: The skincare industry can explore the use of upcycled ingredients and bio-retinol to develop sustainable and effective skincare solutions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)