# Retail Retreat Brands are displaying products outside the store setting as a fun retreat. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 24, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/retail-retreat ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Retail Retreat trend? **Retail Retreat:** As consumers seek out retail experiences that go beyond simple product purchasing, brands are taking note by setting up showrooms and product displays that take place in alternative settings, specifically environments that offer rest and relaxation. Offering consumers hotel rooms and apartment units that integrate the brand’s product lines, retailers are allowing consumers to experience what enjoying their products would be like in real-world settings. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 10, 2016 to Feb 27, 2019 - Published: Jan 24, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Retail Retreat trend ### Alternative Retail Settings Retailers are setting up showrooms and product displays that take place in alternative settings, offering consumers hotel rooms and apartment units that integrate the brand’s product lines. ### Personalized Furniture Showrooms Furniture retailers are offering a unique furniture shopping experience, providing a personal and relaxed showroom, with a minimalist approach and products sourced from local lumberyards. ### Innovative Retail Technologies Retailers are adopting innovative technologies to streamline the consumer experience. The retail industry is using AR-powered solutions such as virtual fitting rooms, facial recognition systems to personalize experiences and cosmetic kiosks to connect the shopping experience. ## What the Retail Retreat trend means for industry ### For Furniture Industry Retailers and designers in the furniture industry have an opportunity to personalize and innovate furniture showrooms, making the experience comfortable and experiential. ### For Retail Industry The retail industry is constantly evolving with the help of innovative technologies and personalized experiences to bridge the gap between consumers and their products. ### For Cosmetic Industry The cosmetic industry has an opportunity to drive sales by implementing facial recognition and AR-powered technologies to enhance the in-store experience. ## Workshop question How could you integrate your brand and products into adjacent markets and businesses? ## Trend signals for Retail Retreat Trend score 4.5 out of 10, from popularity 58%, activity 69%, freshness 8%. - Popularity: 58% - Activity: 69% - Freshness: 8% ## Examples of the Retail Retreat trend 8 featured examples from Dec 10, 2016 to Feb 27, 2019. - [Apartment-Style Furniture Showrooms](https://www.trendhunter.com/trends/the-apartment-by-the-line): The Apartment by the Line is Set Up Like a Real Home (Category: Art & Design) Implication: Furniture retailers can explore personalized showroom experiences to enhance the shopping process and make it more immersive for customers. - [Experiential Furniture Studios](https://www.trendhunter.com/trends/pepperfry): Pepperfry is Changing the Way Consumers Shop for Furniture in India (Category: Art & Design) Implication: Furniture retailers can benefit from creating an interactive shopping experience that focusses on the needs of the customer with the help of interior designers to increase custome… - [Branded Boutique Hotels](https://www.trendhunter.com/trends/west-elm-hotel): The West Elm Hotel Will Double as a Furniture Showroom (Category: Art & Design) Implication: The home decor retail industry can take advantage of the trend by partnering with boutique hotels to showcase and sell their exclusive furniture collections. - [Connected Cosmetic Retail Kiosks](https://www.trendhunter.com/trends/cosmetic-retail-kiosk): The 'E-stylist' Maximizes Consumer Capabilities When Shopping (Category: Fashion) Implication: Integrating virtual try-on technology into cosmetic stores can increase customer engagement and sales by providing a more interactive and personalized experience. - [AR-Powered Virtual Fitting Rooms](https://www.trendhunter.com/trends/smart-retail-solutions): Suning is Presenting AI & Smart Retail Solutions at CES 2019 (Category: Business) Implication: Disruptive innovation opportunity: Retailers can revolutionize the apparel industry by adopting AR-powered virtual fitting rooms, improving customer satisfaction and boosting sale… - [Freezing Parka-Testing Rooms](https://www.trendhunter.com/trends/extreme-weather-condition-room): Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees (Category: Marketing) Implication: Implementing Extreme Weather Condition Rooms in flagship stores to attract customers and increase product transparency. - [Bespoke Furniture Showrooms](https://www.trendhunter.com/trends/kroft): The 'Kroft' Furniture Showroom is Only Accessible by Appointment (Category: Art & Design) Implication: Exploring new approaches to create unique, minimalist furniture showrooms that cater to the evolving consumer preferences. - [Minimalist Homeware Hotels](https://www.trendhunter.com/trends/shenzhen-muji-hotel): The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous (Category: World) Implication: Innovating and disrupting the hospitality industry by offering affordable, minimalist, and brand-driven hotel experiences that cater to the needs of everyday travelers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)