# Retail Finance Banking apps are including online retail features and functions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 23, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/retail-finance ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Retail Finance trend? **Retail Finance:** Banking apps are becoming increasingly functional, now with extended features that allow people to shop (or sell) within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences. ## The consumer insight behind the Retail Finance trend As the ecommerce industry continues to expand, consumers have come to expect consolidated virtual solutions for their various online purchases. Now, the brands that are able to best prioritize convenience and ease-of-use for everything from online banking to virtual shopping are most appealing to consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 15, 2020 to Sep 22, 2021 - Published: Nov 23, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Retail Finance trend ### Convenience and Consolidation in Virtual Shopping Brands that prioritize convenience and ease-of-use in virtual shopping and merge with online banking or other services are most appealing to consumers. ### AI-powered Shopping Assistance Grocery shopping apps that use artificial intelligence to provide users with personalized recommendations and help them make better purchasing choices are a disruptive innovation opportunity. ### Instant Resale and Circular Economy Contribution Apps Apps that streamline the resale process and offer instant payment to users for used items while contributing to the circular economy can break new ground in the world of fintech. ## What the Retail Finance trend means for industry ### For Mobile Banking and E-commerce Mobile banking and e-commerce industries can benefit from developing integrated features and reward programs that enhance user experience and provide financial solutions. ### For Personal Finance and Wealth Management Personal finance and wealth management industry can benefit from developing better all-in-one finance apps with features such as direct deposit, bill pay, investments and crypto conversions. ### For Fintech and Sustainability Fintech industry can benefit from developing apps that offer instant cash resale, promote circular economy and act sustainably. These apps can appeal to millennial and Gen Z users. ## Workshop question How is your brand prioritizing convenience for its customer base? ## Trend signals for Retail Finance Trend score 4.2 out of 10, from popularity 65%, activity 51%, freshness 11%. - Popularity: 65% - Activity: 51% - Freshness: 11% ## Examples of the Retail Finance trend 4 featured examples from Jun 15, 2020 to Sep 22, 2021. - [Instant Cash Resale Apps](https://www.trendhunter.com/trends/twig): Twig Lets Users Instantly Turn Their Used Things Into Cash (Category: Business) Implication: Twig’s app demonstrates how fintech companies are changing the financial landscape through innovative approaches to payment processing and asset valuation. - [AI-Powered Shopping List Apps](https://www.trendhunter.com/trends/shopping-list-app): The 'HOUM' App Helps Users Make Smarter Choices (Category: Tech) Implication: Incorporating AI technology in retail industry for better customer experience. - [All-In-One Finance Apps](https://www.trendhunter.com/trends/paypal-super-app): The PayPal "Super App" Arrives Following Partnership With Synchrony Bank (Category: Business) Implication: The rise of all-in-one finance apps and high-yield savings accounts presents both an opportunity and a challenge for fintech startups to differentiate themselves and provide uniqu… - [Mobile Banking Loyalty Rewards](https://www.trendhunter.com/trends/mobile-banking-app1): The Bnext Mobile Banking App Launched an Extensive Rewards Program (Category: Business) Implication: Disruptive innovation opportunity: Develop innovative mobile banking solutions that integrate rewards programs to attract and retain customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)