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# Retail Exclusivity
Posh retail spaces cater to shoppers looking for more stimulating experiences.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 19, 2014, updated Apr 9, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/retail-exclusivity

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 6

## What is the Retail Exclusivity trend?

**Retail Exclusivity:** With the amount of retail spaces continuously popping up on the scene, brands are turning towards more exclusive shopping experiences to give consumers more of a customized feel. Ritzy retail spaces and posh interior designs offer shoppers more of a visually elevated environment, combining the allure of extravagant finishes with the need for more stimulating retail experiences.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Aug 29, 2012 to Jun 10, 2013
- Published: Feb 19, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Retail Exclusivity trend

### Experiential Retail

Brands are focusing on providing consumers with exclusive, visually elevated environments to cater to their need for more stimulating retail experiences.

### Curation

Retail spaces are becoming more curated and focused on specific products, attracting consumers looking for products with a unique design and aesthetic.

### Branding-Focused Design

Retail spaces are becoming a more tactile embodiment of the new aesthetic vision, with the focus on creating brand identity.

## What the Retail Exclusivity trend means for industry

### For Retail

Retailers are looking for ways to standout and offer customized experiences to attract consumers.

### For Luxury Goods

Brands that sell luxury goods are creating posh retail spaces to enhance the exclusivity of their products.

### For Fashion

Fashion companies are creating branded spaces that offer customers an immersive experience while shopping.

## Trend signals for Retail Exclusivity

Trend score 4.3 out of 10, from popularity 62%, activity 59%, freshness 8%.

- Popularity: 62%
- Activity: 59%
- Freshness: 8%

## Examples of the Retail Exclusivity trend

6 featured examples from Aug 29, 2012 to Jun 10, 2013.

- [Posh Kitchenware Pop-Up Stores](https://www.trendhunter.com/trends/umami-mart-popup): The Umami Mart Pop-Up Shop Opens Up in Oakland with Sophistication (Category: Business)
  Implication: Pop-up shops will become a growing trend, allowing online retailers like Umami Mart to test the market in a more tangible way.
- [Contemporary Fashion Cafes](https://www.trendhunter.com/trends/maison-kitsune-tokyo): The Maison Kitsune Tokyo Store is an Intergrated Model (Category: Art & Design)
  Implication: Innovative retail companies can incorporate cafes or other leisure elements into their stores to attract customers and increase sales.
- [Monochromatic Marble Retailers](https://www.trendhunter.com/trends/saint-laurent-paris-store): The New Flagship Saint Laurent Paris Store Pushes Brand Identity (Category: Luxury)
  Implication: The use of monochromatic marble and art-deco elements in interior design creates potential for premium design services targeting luxury residential and commercial clients.
- [Extravagant English Perfumeries](https://www.trendhunter.com/trends/penhaligons-by-christopher-jenner): Penhaligon’s by Christopher Jenner Features Opulent Decor (Category: Art & Design)
  Implication: The opulent interior design trend presents opportunities for interior design firms to offer unique and luxurious design solutions to their clients.
- [Fashionably Rebranded Retailers](https://www.trendhunter.com/trends/wedgwood-brand): The Wedgwood Brand Updates its Look with Magazine-Like Captures (Category: Luxury)
  Implication: The homeware industry may see an increase in modernization campaigns to appeal to younger demographics, as demonstrated by Wedgwood's success.
- [Victorian Perfume Retailers](https://www.trendhunter.com/trends/diptyque-london): The Diptyque London Store by Christopher Jenner Reinvents Luxury (Category: Art & Design)
  Implication: Perfume companies can incorporate traditional and contemporary elements in their store design to create an immersive, premium shopping experience that elevates their brand.

## Recent trend clusters

- [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business)
- [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business)
- [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business)
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All articles: [Business](https://www.trendhunter.com/business)
