# Retail Authentication Luxury and collectable communities reference authentication systems. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 22, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/retail-authentication ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Retail Authentication trend? **Retail Authentication:** Within collectible culture -- such as sneaker culture, luxury fashion markets, and more -- scarcity is integral to the appeal. Authentication systems are leveraged in these spaces to increase value. This alleviates consumer concerns surrounding counterfeit products and streamlines the purchase procedure while adding an extra transparency element. ## The consumer insight behind the Retail Authentication trend Consumers who participate in collectible culture value authenticity due to the scarce production of the market. They pride themselves on owning something hard to obtain. As short supply markets function differently from traditional retail, consumers interested in this space actively seek out methods to authenticate their purchases. This eases any consumer's concern about genuine products and reassures them through their shopping experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 20, 2018 to Nov 18, 2020 - Published: Oct 22, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Retail Authentication trend ### Collectible Culture Authentication Authentication systems are being leveraged in collectible culture and luxury markets to increase product value. ### Blockchain Authentication Blockchain technology helps maintain authenticity for trading cards and other high-value items. ### Sneaker Authentication Programs E-commerce giants like eBay and StockX offer sneaker authentication services to ensure that customers receive genuine products. ## What the Retail Authentication trend means for industry ### For Luxury Goods Market The luxury goods market can leverage authentication systems to add transparency and increase product value. ### For Collectibles Market The collectibles market requires authentication systems to maintain product authenticity and value. ### For E-commerce E-commerce businesses can incorporate authentication systems to create customer trust and stand out from competitors. ## Workshop question How can your company help consumers create a memorable shopping experience? ## Trend signals for Retail Authentication Trend score 3.0 out of 10, from popularity 44%, activity 35%, freshness 9%. - Popularity: 44% - Activity: 35% - Freshness: 9% ## Examples of the Retail Authentication trend 5 featured examples from Jun 20, 2018 to Nov 18, 2020. - [Sneaker Resale Marketplaces](https://www.trendhunter.com/trends/stockx): Stockx Unveils Its Physical Authentication Center in Toronto (Category: Fashion) Implication: The rise of online marketplaces like StockX is disrupting traditional retail models and changing the way consumers shop for consumer culture goods. - [Streamlined Luxury Authentications](https://www.trendhunter.com/trends/fashionphile): Fashionphile Sells Authenticated Luxury Second-Hand Goods (Category: Business) Implication: Businesses that specialize in authenticating and reselling luxury goods can tap into the growing demand for second-hand luxury products. - [Product Authenticating Smartphone Software](https://www.trendhunter.com/trends/blue-bite): Blue Bite is Ensuring Brand Integrity (Category: Tech) Implication: High-value fashion brands can utilize Blue Bite's smartphone software to authenticate products and maintain brand integrity. - [Blockchain Trading Cards](https://www.trendhunter.com/trends/sports-trading-cards): Panini's Sports Trading Cards Support Next-Level Authentication (Category: Lifestyle) Implication: Blockchain technology disrupts the sports memorabilia industry by providing a secure and unique way to authenticate and trade collectible cards. - [Sneaker Authentication Programs](https://www.trendhunter.com/trends/sneaker-authentication): eBay & SneakerCon are Authenticating New & Pre-Owned Sneakers (Category: Fashion) Implication: The trend of sneaker authentication is a disruptive innovation opportunity for footwear companies, as it can add value to their products and encourage more people to purchase thei… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)