# Resurrected Pop Culture Images of deceased celebrities are brought back for advertising purposes. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 9, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/resurrected-pop-culture ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Resurrected Pop Culture trend? **Resurrected Pop Culture:** When an iconic celebrity passes away, their memory lives on with their fans -- in fact, many cases see a celebrity's fan base increase post-mortem. Companies have caught on to this and are capitalizing on it by using images of deceased celebrities in their branding tactics and other initiatives. This speaks to the consumer preference for nostalgia. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 16, 2012 to Feb 27, 2013 - Published: Mar 9, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Resurrected Pop Culture trend 6 featured examples from Apr 16, 2012 to Feb 27, 2013. - [Musician Mash-Up Family Ads](https://www.trendhunter.com/trends/mundo-livre-fm): The Mundo Livre FM Campaign Consists of Music Icon Portraits (Category: Marketing) Implication: Radio stations could adopt a similar approach to Mundo Livre FM's campaign as a way of targeting a wider audience with their programming. - [Back-to-Life 3D Performances](https://www.trendhunter.com/trends/holographic-performances): The Tupac Coachella Hologram by AV Concepts is Incredibly Convincing (Category: Pop Culture) Implication: The entertainment industry can tap into the potential of holographic performances to offer unique and unforgettable experiences to their audience. - [Dead Musician Hologram Concerts](https://www.trendhunter.com/trends/coachella-2013-lineup): The Coachella 2013 Lineup Brings Back Big Names (Category: Pop Culture) Implication: The entertainment industry can incorporate hologram technology to create captivating performances and attract a wider audience - [Vintage Perfume Endorsements](https://www.trendhunter.com/trends/chanel-perfume-video): Chanel Perfume Video Reconnects Chanel No.5 with Marilyn Monroe (Category: Pop Culture) Implication: Incorporate vintage celebrity endorsements and historical brand associations to revitalize and differentiate perfume and fragrance brands in a competitive market. - [Digitally Resurrected Actress Ads](https://www.trendhunter.com/trends/Hepburn-Ad): This Audrey Hepburn Ad Brings her Digitally Back from the Dead (Category: Pop Culture) Implication: The advertising and marketing industry can explore the possibilities of digitally resurrecting iconic figures to enhance brand messaging and captivate audiences. - [Deceased Celebrity Advertisements](https://www.trendhunter.com/trends/butcher-billy): The Butcher Billy Photoshop Intagram Images are Morbid (Category: Tech) Implication: Businesses can use deceased celebrities in their social media and ad campaigns to create engaging content. ## Themes within the Resurrected Pop Culture trend ### Post-mortem celebrity endorsements Companies are using images of deceased celebrities in their branding tactics, opening up new opportunities for post-mortem celebrity endorsements. ### Hologram technology in entertainment The use of hologram technology in entertainment is on the rise, presenting innovative opportunities for resurrection of deceased celebrities to perform once again. ### Vintage celebrity endorsements The resurrected allure for nostalgic endorsement of brands has resulted in the re-surfacing of vintage celebrity endorsements, creating opportunities for rebranding strategies. ## What the Resurrected Pop Culture trend means for industry ### For Entertainment The entertainment industry is ripe for innovation using hologram technology to resurrect deceased celebrities for live performances. ### For Marketing and advertising The marketing and advertising industry can create new opportunities for post-mortem celebrity endorsements for brands and products. ### For Consumer goods Brands in the consumer goods industry can leverage the nostalgia for vintage celebrity endorsements to create innovative rebranding strategies. ## Trend signals for Resurrected Pop Culture Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 8%. - Popularity: 64% - Activity: 49% - Freshness: 8% ## Recent trend clusters - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/adaptive-sensory-devices) (Tech) - [Slotless Service](https://www.trendhunter.com/protrends/esim-travel-plans) (Tech) - [Deliberate Devices](https://www.trendhunter.com/protrends/tactile-music-players) (Tech) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) - [Screenless Thermal Print Cameras](https://www.trendhunter.com/trends/screenless-thermal-print-cameras) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) All articles: [Tech](https://www.trendhunter.com/tech)