# Restricted Holiday Traditional holiday foods accommodate varying diets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 12, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/restricted-holiday ## Key Figures - Trend score: 2.0/10 - Evidence articles: 5 ## What is the Restricted Holiday trend? **Restricted Holiday:** The holiday season is typically known as a time of indulgence, however chosen or required dietary restrictions can impede how much some consumers are actually able to take part in holiday festivities. The reaction to these lifestyle changes has been the growth of traditional holiday goods that accommodate various dietary restrictions. ## The consumer insight behind the Restricted Holiday trend The growth of chosen dietary restrictions comes as consumers seek out new and alternatives methods of accomplishing their health-related goals–whether that's related to fitness or nutrition. As consumers prioritize balance in life, they seek out ways to both indulge in recreational activities, while maintaining their personal values and day-to-day routines. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 19, 2018 to Nov 6, 2019 - Published: Nov 12, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Restricted Holiday trend ### Accommodating Dietary Restrictions As more consumers prioritize balance and indulgence while maintaining their dietary restrictions, the trend of accommodating diets during the holidays is growing. ### Meat-Free and Plant-Based Alternatives With the rise of vegetarianism and plant-based lifestyles, brands are offering meat-free and plant-based alternatives to holiday staple dishes. ### Vegan and Dairy-Free Sweets The introduction of vegan and dairy-free sweets allows for consumers with food intolerances to indulge in a flavorful treat this holiday season. ## What the Restricted Holiday trend means for industry ### For Food Industry As consumers become more conscious of their dietary restrictions and plant-based lifestyles, businesses must innovate to offer alternatives to traditional foods. ### For Health and Fitness Industry The trend of dietary restrictions and alternative lifestyles has been driven by consumers prioritizing health and balance in their lives. ### For Meal Kit and Delivery Services Industry Meal kit and delivery services have an opportunity to cater to consumers seeking easy-to-make, plant-based alternative meals during the holidays. ## Workshop question How could your brand prioritize balance in its customers' lives? ## Trend signals for Restricted Holiday Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 9%. - Popularity: 29% - Activity: 22% - Freshness: 9% ## Examples of the Restricted Holiday trend 5 featured examples from Oct 19, 2018 to Nov 6, 2019. - [Meat-Free Christmas Menus](https://www.trendhunter.com/trends/meatfree-christmas-menu): IKEA Announced Its Christmas Menu for 2019 Will Be Free of Meat (Category: Eco) Implication: Restaurants can seize the opportunity to create innovative and delicious plant-based Christmas menus, attracting customers who are seeking meat-free options during the holiday sea… - [Plant-Based Thanksgiving Meal Boxes](https://www.trendhunter.com/trends/thanksgiving-meal-box): Purple Carrot's Vegan Thanksgiving Kit Has Five Festive Dishes (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Provide plant-based meal delivery services tailored for special occasions like Thanksgiving. - [Festive Vegan Fudges](https://www.trendhunter.com/trends/vegan-fudges): Sainsbury is Launching a New Range of Festively Flavored Vegan Fudges (Category: Social Good) Implication: The food and beverage industry can capitalize on the growing demand for vegan treats by offering more plant-based options, highlighting locally-sourced ingredients, and emphasizin… - [Gluten-Free Cauliflower Stuffings](https://www.trendhunter.com/trends/riced-cauliflower-stuffing): Green Giant's Riced Cauliflower Stuffing is Ready in Minutes (Category: Lifestyle) Implication: Green Giant's Riced Cauliflower Stuffing is an innovation opportunity for food companies in developing new gluten-free or plant-based holiday meal options. - [Vegan Wellington Dishes](https://www.trendhunter.com/trends/vegan-wellington): Asda's Vegan-Friendly Christmas Range Includes a Chickpea Wellington (Category: Lifestyle) Implication: Supermarkets can capitalize on the rising demand for plant-based options by offering a wide variety of vegan-friendly products and alternative Christmas meals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)